2022 Business Plan |
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ur Marketing Communications division’s work impacts the Rogers-Lowell Area, Chamber members and partners, and the business community. They deliver easily accessible and up-to-date information about local businesses and our community by sharing stories about the Chamber’s mission, accomplishments,
strategic programs and major events. They also help to unify communications and messaging into “one voice” for our community.
Division Goals Goal #1: Produce Strategic Communications and Create Messaging to Deliver “One Voice to the Community” and Raise Awareness of the “Chamber’s Mission-5” Goal #2: Monetize Chamber’s Digital Advertising Assets to Generate Incremental Revenue Goal #3: Advertise and Promote Chamber’s Mission-5 and Events Programming to the Public Goal #4: Grow Social Media and Interactions with Target Audiences (Customers, Members, Investors and Community) Goal #5: Position Chamber as the “Voice of Business” and “Trusted Source” by Informing Target Audiences with timely and relevant and essential News, Information and Resources Goal #6: Promote RogersLowell.com to Increase Traffic and Convert Visitors to New Members via the Online Application Form
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Goal #7: Deliver in-house agency Design Expertise and Creative Production Services to support success of each Chamber’s division and save money for the Chamber Stretch Goal #8: Develop a new In-Bound Marketing Program for Lead Generation