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She is the founder and the creative director of the Collective Paper Aesthetics, a design and architecture studio based in Rotterdam, the Netherlands. Finding impossible to find a job in architecture Noa Haim decide to make good use of her expertise and working experience to move forward. A graduation work that she present as an art installation for the London’s Architecture Festival triggered everything it came next in her life. In collaboration with museums, science centers, cultural and educational organizations, the studio has developed a collection of participatory construction toys and ‘hands-on’ furnishing with the motto “everyone can play a designer”. She’s travelling the world and inviting so many different people to fold and to unfold ingenious cardboards. Interview by Tiago Krusse Photographs: Courtesy of Collective Paper Aesthetics


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