Today’s global economy is shaped more by businesses than by nation states: by the goods and services they provide, the networks and supply chains they build, and the innovation that they drive. Yet while the most successful businesses and brands seem to leap effortlessly over borders and boundaries, the world is not standardized or uniform. Cultural differences persist: they make themselves felt both within organizations, and externally, in market behaviour. How do leaders create truly boundaryless organizations? How can they stay authentic while adapting to different cultures? And how can they manage the tension between global and local?
