RN November08Tobacco Products ●
It grew at over 4% and currently accounts for 11.5% of the market. Gold is particularly strong with 9.3% share and Red at 1.7%. In 2007, Marlboro Menthol was launched and has been a big success, particularly with Ireland’s Eastern European population, with whom menthol is a big favourite. The range was further enhanced in 2008 Launched in Ireland in 1984, Superkings continues with the introduction of to dominate the longer length sector. Marlboro Silver, offering the consumer more choice. growth at 1.6%. JPS share of groups The value segment is growing but stands at 40.1%, Multiples 34.7% and small, at 4.5% of the overall market. Forecourts at 35.7%. This increase is due to high duty John Player King Size is the compaincreases in the last few budgets. L&B ny’s flagship brand and has been was relaunched last year into a modern Ireland’s top selling cigarette for many more dynamic pack and has grown conyears. It continues to retain this posisistently over the last couple of years. tion, claiming a market share of 19.4%, As market leader in Northern Ireland, growing at 0.7%. Along with Marlboro, L&B is a key seller in outlets in the it is the only big brand in growth. The northern half of the country, and also in brand family also includes John Player outlets who attract UK tourists as it is Bright Blue, offering the consumer a the number one brand in the UK. smoother choice, and John Player 100’s, The Department of Health have offering some extra value to the conjust triggered the minimum price up to sumer. ‘Blue’ has consistently shown its €7.15 from €6.79 in September, which strength as a brand favourite since it is the RSP of Lambert & Butler, but was launched over 32 years ago in with the recent 50c duty increase, sales 1976, becoming one of those rare in the ‘value’ sector will creep towards brands that have become an Irish icon. 5% again. The brand was added to in John Player & Sons dominate the September with the launch of a Twin roll-your-own sector with over 64% Pack. This pack of 20 has 2x10-packs, market share, growing at 13.6%. Drum offering the consumer more convenis the number one brand at over 33% ience and an aid to help them control and Golden Virginia is a strong numconsumption. The product is unique to ber two, at 31% and growing at 8.6%. the Irish market with non-crushable Currently Golden Virginia has 1 in hard packs of 10 and is proving a real winner with consumers. It has consistently sold double the amount of packs than its nearest rival in this sector of twins. Launched in Ireland in 1984, Superkings continues to dominate the longer length sector with over 60% share, while its overall market share is 6.1%. The family includes Superkings Blue and Superkings Menthol, which is growing at 20% year on year, with a share of the Menthol sector at 35%, making it the number one brand in the menthol sector. Marlboro, another high profile The new Golden Virginia convenient brand in the John Player range, is the Combi pack, with Rizla papers included, biggest selling cigarette in the world. is proving extremely popular.
4 of all RYO consumers with the 25g variant, so now with the convenient 12.5g pouch and the introduction of the new convenient Combi pack, with Rizla papers included, the brand is growing strongly. John Player & Sons sold 1 in 3 cigars sold in the Irish market last year and is up 3.8% in a sector down over 4%. In the last three months, JPS had a share of nearly 35%.The Henri Wintermans range is up 5.1% versus last year. The range, includes Henri Wintermans Half Corona and the Café Crème range, which is growing significantly at over 5.5%. Classic Cigars complete the company’s cigar portfolio. Currently, Rizla has a market share of nearly 80% and growing at nearly 20% on 2007. Rizla Green with Cut corners is the top-selling sku, with 37% of the market, with Rizla Red at number two with 25%. With 62% for these two lines alone, it demonstrates the massive appeal of this international brand, which is the number one brand for papers around the world. Indeed, Rizla will sell over 35 billion leaves of paper in 2007 worldwide. JPS will be consistently supporting this brand in the trade through dealer loaders, which will significantly boost already high trade margins. There will also be support with trade gifts and full POS support.
Gallaher With sales of €1.9 billion, tobacco continues to be a major driver of footfall into, and cash revenue for, the retail sector, according to Gallaher, who now account for almost 50% of the cigarette market. Cigarettes continue to be large sellers, particularly in convenience stores, where sales of tobacco in 2007 accounted for over 60% of the market. Cigarettes also continue to be the biggest footfall drivers of any category both in terms of brand value and brand volume. “The Benson & Hedges House is the highest earning and most popular cigarette brand in the category,” says Gallaher Ireland Managing Director, Paul Williams. “Our share of the cigarette market continues to strengthen, with innovative new products and a strong portfolio of brands, most notably Camel, with demand for 85