April10Ice
Cream
Also in the multipack range, HB have two delicious new variants: Vanilla & Chocolate and Vanilla & Raspberry. Cornetto Enigma Vanilla and Chocolate offers Madagascan vanilla ice cream with an almond and chocolate sauce centre, while Cornetto Enigma Vanilla and Raspberry boasts vanilla ice cream with dark chocolate and raspberry sauce centre. The products are available in 4x90ml multipacks and have an RSP of €3.49. 2010 also sees some exciting new additions to the HB kids range. New HB That A-Way is a delicious Strawberry, Orange and lime flavour ice pop with the added fun value for kids with its finger pointed shape and has the added bonus for parents that it contains no artificial colours or flavours. Consumers visiting Dublin Zoo this year will see lots of fun interactive “That A-Way” activity all over the zoo. To mark the launch of the new ice pop and the recent opening of the Dublin Zoo HB ice cream parlours, a free ‘HB That A-Way Dublin Zoo Wildlife Kit’ will be available to customers who visit the new ice cream parlours from now until the end of August 2010.
New to the ever popular Calippo range is Calippo Strawberry & Tropical, made with real fruit juices and no artificial colours and flavours. HB also has lots to offer for the family freezer this year with great innovation in its multipack range. Twister & Co. is a mixed box of ice cream treats, containing eight ice creams: two Mini Twister, two Mini Twister Choc, two Funny Foot and two fruit ices, retailing for just €3.29. Happy Mix offers everyone’s favourite products in a handy take home format, giving an ice cream treat for all members of the family. Each pack contains 10 portions of HB leading brands, including MAGNUM GOLD?! Mini, Cornetto, Mini Milk, Capri and Twister. Another fantastic new addition to the range is Milk Time Fizzy Cone multipack. Milk Time Fizzy Cones are delicious vanilla and chocolate flavour milk ices, enriched with calcium, in a wafer cone with chocolate flavour
HB has lots to offer for the family freezer this year with great innovation in its multipack range, including Twister & Co. and Solero Berry Berry multi-pack.
Ice Cream Facts • The Irish ice cream market is valued at approx €118.7m (excl. Dunnes Stores). • The ice cream sector can be broken down into two main categories: out-ofhome impulse singles (€62m), and take-home ice cream (€56m). • Ice cream has been scientifically proven to make you happy. In a survey by the Institute of Psychiatry, London, 64% of European participants showed a look of happiness when they ate ice cream. 40
New to the HB Hazelbrook Farm range comes HB Hazelbrook Farm Choc Ice in 568ml blocks and 1 litre tubs, and HB Hazelbrook Farm Caramel, available in a 1 litre tub.
coating, topped with white and milk chocolate coated popping candy. The range has the potential for great success. Multipacks consist of 4x75ml cones and retail at €3.69. Following the success of Solero Berry Berry in impulse format, it is great to have it available in multipack format. Made with real delicious fruit pieces, with 50% fruit and fruit juice content, and only 99kcals per serving, this is a real guilt-free treat. Each multipack contains three 90ml sticks and retails at €3.59. Enjoyed since 1926, HB Hazelbrook Farm is Ireland’s favourite ice cream, claiming 76% market share. 2010 sees fantastic innovation to further drive growth within the standard sector, with the launch of Choc Ice into the range, made up of delicious vanilla ice cream with pieces of chocolate spread throughout. This new exciting addition is bringing a well known Irish favourite impulse line into two different formats, available in 568ml blocks and 1 litre tubs. Another new product to the 2010 range is new HB Hazelbrook Farm Caramel, available in a 1 litre tub. Hazelbrook Farm are also launching new look packaging, which will increase visibility in-store and create differentiation across the Hazelbrook Farm range. Consumers can choose from a selection of traditional flavours in the block range, from Raspberry Ripple to tangy banana, or fun favourites, Brunch, Iceberger and Choc Ice.