38|Retail News|December 2015|www.retailnews.ie
Retail Group Review BWG Foods’ award winning National Distribution Centre located in Kilcarbery Business Park, Dublin 22.
Brilliant Year for BWG Foods BWG Foods enjoyed another landmark year in 2015, with the acquisition of Londis making it the leading convenience retail operator in Ireland. BWG Foods is a leading wholesale and retail company. It operates the SPAR, EUROSPAR, MACE, Londis and XL brands in the Republic of Ireland, with almost 1,100 stores across the country. The wholesale division of BWG Foods also includes BWG Foodservice and a nationwide network of 22 Value Centre cash and carry branches. As the largest convenience operator in the country, with a family of leading retail brands, BWG Foods provides retailers with many benefits from a marketing, training and operational point of view, as well as access to years of retail experience. Importantly, BWG Foods deploys a multi-brand strategy, which means support is tailored to meet the unique ethos of each brand and the needs of the individual retailer. With dedicated teams, BWG Foods provides integrated marketing and advertising campaigns for each individual brand, spanning national, local and social media, and supported by public relations. Regular promotional activity is run across each brand to drive consumer spend and footfall, supported by strong in-store displays and Point of Sale material. BWG Foods provides bespoke staff training programmes for retailers, covering a range of topics, including food
safety, fresh food advice, category management and store standards. BWG Foods operates an award winning National Distribution Centre (NDC) located in Kilcarbery Business Park, Dublin 22. This 240,000 square feet state-of-the-art facility opened in 2012 and caters for BWG Foods’ entire CONTACT INFORMATION: Head Office address: BWG Foods, BWG House, Greenhills Road, Tallaght, Dublin 24 D24PW77. Tel. (01) 4090300. SPAR Contacts: • Colin Donnelly, SPAR Sales Director 086 3803924, cdonnelly@bwg.ie; • Peter Dwan, Regional Manager (Leinster) 086 0436113, pdwan@bwg.ie; • Barry Doyle, Regional Manager (Munster) 086 0230892, barrydoyle@bwg.ie; • Eric Shally, Regional Manager (Connaught & Ulster), 086 8122157, eshally@bwg.ie.