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LIZZIE ASHER Philanthropist, Activist and Entrepreneur By Elizabeth Darwen
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eruvian-born philanthropist, activist and entrepreneur Lizzie Asher graduated magna cum laude from Duke University and earned a degree from Harvard Law School. She practiced law at a prestigious firm in Manhattan before launching a successful beverage company, Macchu Pisco, with her sister Melanie da Trindade-Asher. Lizzie dedicates her time to personal causes that showcase her breadth of interests. She has been keenly involved with social equality issues for women and is often featured in publications aiming to discuss women’s progress and equality. At the 65th Anniversary of Harvard Law admitting women she delivered an impassioned speech to women graduates about navigating career and life. Lizzie is the co-founder of the Asher-Ezra scholarship fund that provides financial aid to underprivileged Latino children in the Bronx. She also serves as one of the youngest Board Members of the non-
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profit Save Venice and is spearheading the relaunch of the Young Friends of Save Venice Initiative. When Lizzie is not in NY spending time with her son, balancing her business and philanthropic commitments, she can be found taking on even more challenges that ignite her passion for helping others.
However, Lizzie and Melanie did not simply want to create super-premium Piscos, Today, the company’s ethos of making all-natural spirits has steered the entrepreneurs to make a commitment to the environment and advocating for healthy farm practices in Peru that preserves the ecology of the Pisco Valley.
One such passion is the new endeavor that the company she and her sister Melanie Asher founded, Macchu Pisco, has embraced. When the company was established, Lizzie and Melanie crafted an entirely new experience for discerning drinkers as they introduced the sublime spirit of Peru to the United States, Europe and beyond. While the sisters certainly cast a reverent eye toward tradition, Macchu Pisco is singular in its modern purity and complexity, and has been regarded as nothing less than revelatory by mixologists and the press.
Lizzie takes particular pride that all the care and attention devoted to the liquid of Macch Pisco’s portfolio of brands goes hand-in-hand with the care their entire enterprise gives to its main partner, a co-op of women farmers. Raising their standard of living and winning medals across competition in the globe, has been one of her greatest successes. Facebook | MacchuPiscoDrinks Twitter | @MacchuPisco Instagram | @Macchu_Pisco macchupisco.com