PAINTING THE PICTURE:
REBRANDING FOR CONTRACTORS A look at how unconventional, strategic branding can accelerate growth BY DAN ANTONELLI
Painting is a craft that thrives on aesthetics and precision. This makes it all the more ironic to acknowledge one simple truth: Many painting companies have horrible (or nonexistent) branding. Their work might be phenomenal, but you’d never know it by looking at their bland, white work vehicle. But here’s the good news: Companies that choose to brand with intention will do more than just stand out. They’ll dominate in the one area that often drives purchasing decisions: emotion. BEFORE
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inPAINT | Winter 2024/2025
AFTER