ADVERTISING FEATURE
DOING WELL, DOING GOOD
TRICO HOMES SHINES A LIGHT ON INSPIRING COMMUNITY STORIES THROUGH ITS GOOD LIVES HERE PLATFORM elling the stories of acts of kindness in its communities is important to Trico Homes, and with its Good Lives Here initiative, there is certainly no shortage of people and organizations “doing well” and “doing good” during times of need. “We do well when we create value for our customers by building safe and healthy homes, Trico Wellness Centre
and we do good by helping to build stronger, healthier, thriving communities that we all live, work and play in,” says Glenda Schwartz, Director of Marketing for Trico Homes. Trico has been part of various initiatives over the years to help support its community. One effort Schwartz is particularly proud of is the Trico Centre for Family Wellness, a non-profit, community-operated fitness and wellness facility in south Calgary. After leading a 2008 initiative to support community recreation and active living with a $1.5 million naming sponsorship agreement, Trico renewed its commitment this year by investing another $2 million into the facility. Through various collaborations, the Trico Centre Cares program offers children of all ages a chance to participate in swimming and skating lessons free of charge. The centre’s partnership with the City of Calgary also provides lowincome families with fee assistance for
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wellness programs. In addition to its Good Lives Here program, Trico has made an impact with several local initiatives, including Community Leadership, Sustainable Practices and Giving Back, which supports those dedicated to solving social, cultural and environmental issues. “Our community investments are an integral element of our greater purpose and brand marketing activities,” says Schwartz, “and as such, we sponsor and donate to a number of selected initiatives and organizations each year that help us fulfil our commitment to promoting vibrant, healthy lifestyles and strengthening our community.”
Do Good, While Doing Nothing. When you buy a Trico Home, we believe it makes you a do-gooder. Because our homes help protect the environment. They’re 21% more energy efficient than the national average. Saving you 21.59 gigajoules of energy each year. And in the process, helping prevent 1.4 tonnes of emissions from entering our atmosphere. Which means as a homebuyer, you can do good without doing anything at all.
B U I L D I N G I N 2 6 C O M M U N I T I E S : F R O N T- G A R A G E H O M E S | L A N E D H O M E S | D U P L E X E S | T O W N H O M E S
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Honoree
2004 - 2021
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