2 minute read

Make a Statement

from Red Angus Magazine - March 2023

by Red Angus Association of America

from Red Angus Magazine - March 2023, page 120

Article from: Red Angus Magazine - March 2023

Sixth-Generation Cattle Ranche...

Prime Plus

For current EPDs, progeny photos and more visit Bull Search at absbeef.com or scan the QR code. 1.800.ABS.STUD

BREED CHANGING QUALITY, KING OF MARBLING

■ Raising the bar on the highest Prime Quality Grade

– Highest Marbling Animal in the Red Angus Database

■ PRIME PLUS is such an outlier that he will move breed average into the top 1% of the breed for marbling in one generation

■ Displays the look and physique of a true beef bull

- Big bodied, bold sprung, shows base width and abundant muscle expression

■ Ranks in the top 2% for both of the Leachman $Profit and $Ranch indexes, maker of awesome daughters and profitable feeder cattle

Move Your Herd Forward With Propulsion

■ Standout from both a data and phenotype perspective, attractive cattle that will smash the scales

■ Big time performance with style and length to burn

- You will love the muscle, shape and phenotype he brings to the table

■ Dam is a long sided female with a 108 MPPA

■ One of the top young performance bulls in the breed today, expect his progeny to offer an excellent combination of growth and muscle shape

■ A sire that won’t disappoint from a natural thickness and complete package standpoint, you will notice his calves hit the scale at weaning time

Attending Bull Sales Should Be a High Priority for JRA Members

Watching bull sales online will allow you to learn from cattle operations in different parts of the country, with varying types of cattle, and who are serving the needs of highly diverse bull-buying customers.

Utilize both in-person sales and online digital sales to maximize your learning opportunity.

Three things JRA members should remember when attending a bull sale:

1. Don’t be afraid to introduce yourself and talk to other Red Angus breeders attending the sale. Relationships built with other producers will be valuable to your future success.

2. Pay close attention to how the breeders hosting the sale interact with their customers. Do they care about their customers? Do they offer anything for JRA members? Are the cattle presented with integrity?

3. Take your time walking through the pens of cattle and evaluating the information in the sale catalog. There is no rush. You may not be there to buy a bull, but the lessons learned may prove valuable to your future success.

The most important thing about attending a bull sale in person is the opportunity to build relationships with other breeders. I attend a bull sale in Illinois each year. Over the years, I have developed friendships with fellow producers in seven states.

In 2022, I purchased cattle from Danny Osborn and Jed Dixon from Alabama. In the summer of 2023, I will complete an internship with Steven and Jamie Rogers at Show-Me Genetics in Strafford, Missouri. These opportunities were made possible through relationships built by sitting alongside other bidders at that bull sale in Illinois.

Save the Dates:

May 1 –

JRA Board of Director Applications Due

July 11-16 –

Junior Red Angus Round-Up, Florida

Many Red Angus breeders have incorporated educational opportunities into their bull sale offerings and JRA member incentives for purchasing animals in their sale. You may not be ready to purchase a bull. However, by attending bull sales near you or watching sales from across the country online, you will learn important lessons and build valuable relationships that will prove beneficial when selling your own cattle in the future.

Remember this: At almost all cattle sales, there will be a great lunch offered just before the sale. Enjoy an excellent free lunch in the name of research. //