FEATURE
Jasmin McDermott speaks to Englefield Estate about how the events side of its business, which includes hosting the popular Heritage Live summer concerts, delivers a range of economic and social benefits
Heritage, history and headliners Combining heritage and events Englefield Estate has a rich history dating back to 871 AD. It comprises 14,000 acres of rural land and property, including a 2,000-acre mixed livestock and arable farm managed in-hand, 23 let farms, various residential and commercial properties and 3,500 acres of woodland supplying sustainable timber. At its heart is Englefield House, a large Grade II listed building and home to the Benyon family. The estate is a popular filming location and is used for numerous corporate and charity events, ranging from large national events to those focused on the local community. In 2022, it hosted its first Heritage Live series of concerts. Peter Carson, Events Manager, says working with a partner who understands the sensitivities of working in and with a heritage estate has been key to the success of the concerts. “It is important to have continuity when you become a concert venue as you
need to develop strong relationships with partners and local residents, who are key in making the events successful. “Heritage Live is very well-established and is aligned with our brand values by providing something that people enjoy. The family are extremely enthusiastic about the concerts; they have confidence in the promoter, who respects the landscape and ensures that the event is handled in the best possible way.” Edward Crookes, Estates Director, adds: “The filming and events operation forms an important part of the estate’s enterprises in diversifying our sources of
Edward Crookes, Estates Director (left) and Peter Carson, Events Manager (right)
IMAGES: HERITAGE LIVE, KOR
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ural estates are more than just family homes and businesses; they represent the social, cultural and historical fabric of their communities and the country. However, they need to remain agile and flexible, adapting to evolving demands and challenges. Diversification is a sound business strategy, and many diversifications extend beyond traditional rural enterprises. Concerts are some of the more unusual diversifications but, as demand grows for more unique social experiences, estates are capitalising on this niche opportunity. For the last three years, CLA member Englefield Estate in West Berkshire has hosted the Heritage Live summer concerts, with performances from Boy George, Richard Ashcroft, Pete Tong, Madness and Elbow. Spearheaded by Giles Cooper OBE, it blends world-class performers and acts with England’s unique landmarks and heritage.
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