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FEATURE ARTICLE By Elena Biedert
MamaFitnessCoaching.com
IT’S ALL ABOUT THE EXPERIENCE
How to create the best journey for your clients — beyond effective training and nutrition plans | By Elena Biedert
A
s a fitness professional, you’ve probably mastered the art of crafting tailored training and nutrition programs for your clients. But in a field as competitive as fitness coaching, exceptional services alone won’t set you apart. Every good coach would offer
1. Understand Your Ideal Client (Persona) Just as user experience designers create personas to empathize with their target audience, understanding your ideal client is crucial. What are their goals, motivations and pain points? How do they speak with others and to themselves? What do their
Think about different touchpoints your prospective and existing clients might have with you. For example, what emotions and impressions would they have if they went to your website or social media? How well is your service working, including all the apps or tools you use? What do they think about
great service by default! To truly distinguish yourself, it’s important to focus on creating a holistic and outstanding client experience,
days look like? Tailor your coaching, branding and social media posts to meet their unique needs,
you and your coaching after they’ve finished working with you? Everything matters, and everything is a part of the overall customer
from the moment they discover your services to their last workout session and beyond. Now, as a user experience and usability
which will result in a more fulfilling experience for your clients.
experience.
professional who has worked in big tech companies and design agencies, I draw my inspiration from this field to ensure my clients
2. Craft a Fun and Engaging Journey Make your client’s experience enjoyable right from the start. This means not only de-
Similar to how usability experts rely on user feedback, seek continuous input from your clients. What’s working well? What could be
have the best possible journey. This helped me not only to become an award-winning coach but, most importantly, to inspire and fascinate
livering effective workouts but also creating a fun and engaging atmosphere. Whether it’s through motivational messages, varied
better? Don’t simply change your services or even branding to what you like, but actually ask your customers for their feedback.
my clients. Let’s talk about how you can create the best journey for your clients so that they will want to work with you and only you!
exercise routines, or an uplifting community, ensure your clients enjoy every step of the journey.
Sometimes, the best features and things we, as coaches, are mostly proud of are not really helpful to our clients.
3. Continuously Improve Based on Feedback
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