WEATHERING THE STORM:

WHAT LIES AHEAD FOR THE MAIL INDUSTRY? By Kathleen Siviter 22

SEPTEMBER-OCTOBER 2021 | MailingSystemsTechnology.com

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’ve worked in the mailing industry for four decades now (hard to believe, and yes, I started as a baby!). During that time, I’ve seen our industry go through many changes — many Postmasters General, many USPS reorganizations, the staggering USPS rate increases of the pre-PAEA years, the implementation of the Intelligent Mail barcode (IMb), Full-Service and Seamless Acceptance, and many more significant changes. One thing I have learned over and over is that the mailing industry is resilient, entrepreneurial, and passionate about its work. This industry has faced and weathered many storms, and while there are many challenges facing us now and in the coming year, I have no doubt that mailers will weather those storms as well, coming out just as strong! Here are but a few of the challenges our industry is facing over this