CuteCircuit

At the intersection of fashion and technology, CuteCircuit reconceptualizes wearable technology, offering a new perspective on the modern world.

Once, the business of creating clothes lay on nothing more than fabric, buttons, zips, and needles. However, with technology becoming an integral part of our lives, fashion is turning increasingly to the possibilities offered by technological innovation. High-tech fashion may at times appear absurd and pretty unwearable, but often it’s as much about conveying messages as it is about clothing.

Over the last years, technology has advanced in leaps and bounds, and a perfect example of this is CuteCircuit, the first company in the field of wearable technology. The dynamic duo behind this enterprise is Francesca Rosella and Ryan Genz, who together co-founded the Londonbased brand in 2004.

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