OPPOSITE PAGE: CLAIBORNE SWANSON FRANK/VERONICA BEARD
COURTESY VERONICA BEARD; SHUTTERSTOCK.
VERONICA BEARD Their motto? “Look good, feel good, and do what you love.” They are sisters-in-law married to brothers, but it was a true friendship and a love for fashion that brought them together and gave rise to the inspiration to create their eponymous label, Veronica Beard. At a time when the entire world has taken a pause—when much of retail struggles to remain afloat and many brick and mortar stores have shuttered their doors entirely—this savvy, sophisticated, talented, and tenacious dynamic duo is
forging ahead and opening its first Connecticut retail store in Greenwich at 169 Greenwich Avenue this summer. Adding their name to the many storied labels that align Greenwich Avenue (long compared to Beverly Hills’ Rodeo Drive and often touted as the “Madison Avenue of Greenwich”) couldn’t be a more perfect fit for the Veronica Beard ladies. Not only is Greenwich just a hop, skip, and a jump from their hometown of New York City, but the sisters-in-law share that their “husbands grew up and went to school there. We’ve spent a lot of time in Green-
Clockwise from top left: Veronica Beard’s Beacon Dickey Jacket ($695); Borneo Short ($350); Adi Sequin Top in “Seaglass” ($350); Chagall Sequin Pant in “Seaglass” ($495); Greenwich Avenue shopping. Opposite page: Co-founders Veronica Swanson Beard and Veronica Miele Beard. JUNE 2020 111