PURINA® HISTORY AND GREATEST INNOVATIONS

1894

William H. Danforth founds Purina in 1894. He initially produces feed for farm animals, but Danforth aims higher to build a company that will provide the best and purest nutrition for companion animals in a convenient, easy-touse form.

1902

The Purina we know today reflects the coming together of three established pet care businesses: Purina, Spillers and Friskies.

1926

Purina is the first to open a research centre dedicated to pet nutrition in Gray Sumit, Missouri, USA. A scientific approach can now be taken to researching pets’ nutritional needs, supported by feeding studies and nutrition trials.

1961 + 1962

1st Pet food company to add taurine to dry cat foods, Friskies® Cat Food 1st Extruded dry cat food, Friskies® Cat Food.

1991

PURINA® CAT CHOW® Special Care, the first cat food to receive FDA (US Food and Drug Administration) approval for urinary tract health claim in cats.

1992

PURINA®

First diet to use high protein levels to help maintain lean body mass during weight loss.

1927

1st Complete dog food, WINALOT®

1929

1st Bone shaped biscuit, BONIO®

1957

1st Extruded dog food, PURINA® Dog Chow®

1993

Purina creates the first widely used and scientifically validated Body Condition Score system.

1994

PURINA® PRO PLAN® VETERINARY DIETS® EN GASTROINTESTINAL™ –first diet to incorporate medium-chain triglycerides in canine diets to help in the nutritional management of dogs with gastrointestinal disease.

1998

PURINA® PRO PLAN® VETERINARY DIETS® HYPOALLERGENIC™ –first diet to use low molecular weight protein nutrition which helps diagnose and manage the clinical signs of food allergy in dogs.

PURINA® HISTORY AND GREATEST INNOVATIONS

2000 1999 1998

FRISKIES® Digestion – first diet to use prebiotics, incorporating chicory root, a natural, rich source of the prebiotic inulin to promote balanced intestinal microflora.

The Purina DNA Distribution Centre is established. Scientists worldwide can apply to receive DNA samples, leading to discoveries that add to the knowledge of the canine genetic map.

PURINA® PRO PLAN®

VETERINARY DIETS®

DM DIABETES MANAGEMENT™ – first diet with high protein and low carbohydrate content for the dietary management of cats with diabetes (patented 2001).

2005

PURINA® PRO PLAN®

First diet to use colostrum to help support the natural defenses of puppies and kittens. OPTISTART® including bovine colostrum enhances specific immune response to vaccination and promotes local immunity.

2006

PURINA® PRO PLAN® ADULT 7+ with LONGEVIS® – first and only cat food clinically proven to extend a mature cat’s healthy lifespan.

PURINA® PRO PLAN® FORTIFLORA® the first probiotic supplement, containing the SF68® strain exclusive to Purina, clinically proven to promote intestinal health and balance.

2010

PURINA® PRO PLAN® Senior+ with OPTIAGE™ –first canine maintenance diet to include Medium Chain Triglycerides (MCTs) clinically proven to improve cognitive function in older dogs.

2000 2001 2004

1st company to use fibre in cat food to help manage hairballs in cats.

Purina conducts the first longevity study to demonstrate the health benefits of maintaining lean body condition in dogs.

PURINA® PRO PLAN®

JM JOINT MANAGEMENT™

– first diet formulated to help improve mobility in arthritic dogs through the use of omega 3 fatty acids to reduce the expression of the osteoarthritis gene.

2017

Purina’s collaboration with the Royal Veterinary College, London leads to the first diet clinically proven to help manage canine epilepsy.

2018

With a solid foundation of science, Purina launches the Purina Institute, a global professional organization with a mission to advance nutritional science to help pets live better, longer lives.

2020

Nestlé Purina launches PURINA® PRO PLAN® LIVECLEAR®, a diet with the potential to transform how people manage cat allergens.cats with diabetes (patented 2001).

The first diet PURINA® PRO PLAN® VETERINARY DIETS

2019

The Canine Cognitive Assessment Scale (CCAS) is the first tool grading the possible changes in dog’s behavior as a consequence of ageing.

CC CardioCare™ using a cardiac protection blend with MCTs that improve energy use, supports cardiac function and helps to support hearts with compromised mitral valve function.

Nestlé Purina launch PURINA® PRO PLAN® Hydra Care™, a new concept in dhydration for cats.