184 | Carlos Fúquene Retamoso Table 40. Factors for the adoption of environmental strategies Strategies
Factors Business context
Green processes for firstmover companies
Green processes for secondmover companies
Competitive Green market competitors
Green products development Current export and green markets
Green products development + social innovation Current export and green markets
Business model
Dynamic
Stable
Dynamic
Dynamic
Manager´s perspective
Profitsoriented managers in order to achieve a competitive advantage
Complianceoriented managers in order to achieve legitimacy
Profitsoriented managers focused in achieving market efficiency gains
Societal-oriented managers focused in social innovation in addition to efficiency gains
7.2. Contributions • Understanding the co-occurrence of multiple factors for the adoption of environmental strategies. Conceptual model illustrates the way influencing factors convey for the adoption of specific environmental strategies. Thus, it is highlighted a simultaneous presence of specific types of influencing factors according to specific environmental strategies such as green processes (focused on the improvement of operational efficiencies) and green products (focused on improvement or development of the environmental attributes of a product in order to achieve a better position in green markets). While previous research studies separately examine the influence of context, business model and manager´s perspective on Environmental Strategies Adoption, the question on how factors, through a unified overview, convergence for the adoption of environmental strategies had been left aside. Multilevel analysis allowed the researcher to access information from complementary sources (e.g. interviews, public documents) in order grasp a broad understanding of corporate sustainability management. Thus, the main contributions of the present work are the development of a conceptual framework and its preliminary empirical testing through seven case studies