The adoption of environmental strategies in large Colombian businesses

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Analysis of results

5.2. ESA Factors ESA factors observed in this research pretty well match those contemplated in the literature. However, some peculiarities of the socio-economic context need to be stressed, since they are specific of emergent economies. Table 38. Main ESA factors observed in the case studies. Esa factors

Cases

green markets

Bank, Agri-business Association and Cosmetic Company

Green industry (i.e. competitors, parent company, suppliers)

Bank, Agri-business Association, Cosmetic Company and Dairy Company

Dynamic business models

Bank, Chemical Company, Agri-business Association, Cosmetic Company and Dairy Company

Societally-oriented managers

Bank and Dairy Company

Profit-oriented managers

Chemical Company, Agri-business Association, Cosmetic Company

Environmental licensing for natural resources exploitation

Utility Company and Oil & Gas Company

Community and public demands

Chemical Company, Utility Company and Oil & Gas Company

Stable models

Utility Company and Oil & Gas Company

Compliance-oriented managers

Utility Company and Oil & Gas Company

• Business context Business context factors corresponded to regulation (environmental licensing, pollution limits and environmental permits for environmental protection) and community pressure (demands for benefits in exchange for performing business activity), green markets (i.e. green standards, market requirements and consumer demands) and green industry (competitors, suppliers, parent companies). • Business models Business models factors corresponded to stable business models (supported by lobbying and litigation capabilities, technical know-how, business efficiencies, risk management and a permanent dialogue with stakeholders) and

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