Property Insight August 2016

Page 42

DEVELOPER OF THE MONTH Due to popular demand, LYL Group launched Phase 2 of the project, which was completed in mid-2016 shortly after the immediate sell out of Phase 1. Tower 3, totalling 392 units, will appeal to entrepreneurs and small businesses alike in the commercial hub of Subang Jaya. Types A, B, C and D range from 430 sqft to 540 sqft, and each unit is semifurnished with a stylish pantry cabinet, a cooker hob, air conditioning, washing machine and more. This innovative SOVO concept combines a commercial home office with a practical and contemporary living space well suited to the modern lifestyles of today. So what makes LYL Group’s projects different from the rest? Adrian responds, “Our product offers space utilisation; most of them are designed with an open concept in mind. Our father has always reminded us that we must strike a balance between the ‘want’ and the ‘need’ in our projects. So we have to build a property that is both practical and affordable.” “When we launched the first phase, we did not do a lot of marketing or advertising for the project. So the response that we got made us really proud of it. Although we have not build a residential property for quite some time, the feedback was

LYL Logistics Park @ U10 Shah Alam

tremendous when we launched one. It feels great to know that we still have so many loyal followers,” he adds. SOVO Phase 2 is the last phase for the development. To date, 97% of its units have been sold and only a few units are left. “In just over a year, the occupancy rate for Phase 1 is already at 80%. Most of our buyers are investors, and the yield that they got is probably around 6%,” Adrian points out. GENO HOTEL LYL Group has ventured into the hospitality

industry with its latest development – Geno Hotel. It is a brand new 4-star business class hotel. Equipped with 244 rooms, the hotel, which began operation in June 2016, offers deluxe international class accommodation and contemporary facilities to guests. It aspires to provide an exquisite, professional and pleasant hospitality experience to the business and leisure market segments. Kian says, “The idea of building the hotel was so that we would be more involved with the community. Since LYL Group’s vision is to be an innovative property

Geno Hotel 40 | AUGUST 2016 www.propertyinsight.com.my


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