SPECIAL REPORT Louis Carbonnier of Hokodo outlines the technology trends for 2024.
New technology this is necessary in order to grow and
Louis Carbonnier, Co-Founder and President of Hokodo, explores for Inside Food & Drink the technology trends that food and beverage businesses should be adopting in 2024.
evolve. Fortunately, there are plenty of innovative pieces of technology to help businesses overcome almost every issue facing the B2B F&B sector.
The omnichannel experience During the pandemic, remote interactions became ‘the new normal.’ Sellers were
M
ore than ever, businesses in
forced to change their approach to
the food and beverage (F&B)
finding buyers in the only space they
industry are adopting techno-
were allowed to – online. Businesses
logical solutions to tackle the challenges
boosted their digital presence with video
facing the sector. In fact, 67% of businesses
conferencing tools, automated chatbots,
surveyed by KPMG in 2022 said that they
online marketplaces and social media, all
will embrace emerging technology plat-
of which were prioritised over traditional,
forms over the next two years – and that
in-person sales.
10 Inside food & drink