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Inside Food & Drink 21 - ...and all things nice

Page 44

SOLINA

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PROFILE

Ingredients specialist Solina has over 40 years’ experience designing customised savoury solutions for the food industry, food service, butchery and nutrition markets. Group Communications Manager Alexander Wyckstandt described Solina’s distinctive company structure, and the benefits this unusual model brings to customers, in discussion with Phil Nicholls.

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or the last 10 years especially, Solina has grown steadily through a series of targeted mergers and acquisitions to build the brand and consolidate the company’s package of savoury solutions. Yet Solina remains agile and flexible, thanks to the unusual layout of its organisation which enhances the portfolio of bespoke products and services offered to clients.

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Inside Food & Drink

“Solina’s USP is the fact that we are multifaceted,” explained Group Communications Manager Alexander Wyckstandt. “Compared to the big global players, our organisational structure is decentralised, resembling a flotilla of numerous companies grouped together. While we steer the business from a central point, the smaller ‘vessels’ set their own course. The whole flotilla


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