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Contents Primary agent MagazinE

What “IA&B for Me!” means for you At IA&B, we’ve renewed our focus on you. You’ll find even more value in membership now and in the coming months thanks to the features on our new website and the promise behind our new “IA&B for Me!” brand. Read on to learn how you’ll benefit.

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Page 12 Winning commercial business with Twitter A little birdy (envision the Twitter icon) told us that member agency LaPlaca Insurance was finding success engaging commercial clients and prospects on the social Web. Here, we share a synopsis on how and why the agency began the venture and what it has gained.

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22 Mission Statement Primary Agent delivers ideas to help Insurance Agents & Brokers’ members negotiate their unique position as guardians of trust between insurance consumers and companies while facing the challenges of maintaining a small business. Primary Agent also supports IA&B’s mission to preserve and advocate the American Agency System.

Get social with IA&B

5 ways insurance agents get it wrong on social media It may seem so easy that a caveman could do it, but there is a method to the social-networking madness. Don’t waste time and resources. Instead, learn from those agencies that ventured into the social Web before you and read on for five ways to get it wrong.

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In every issue 3 4 5 6 8 10

Glance at Events Chair of the Board’s Message Ask the Expert State News Preventing E&O Coverage Corner

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IA&B Partners H.R. Headquarters Technology Update Advertisers Index Classified Ads Last & Least

Subscriptions: Non-member price: $2.25 per copy or $15 per year. All communications for publications, including news, features, advertising copy, cuts, etc., must reach the editor by 1st of month two months prior to publication. Advertising rates furnished upon request. Address inquiries to:   Primary Agent Editor 5050 Ritter Road   Mechanicsburg, PA 17055-0763    Phone (800) 998-9644 or (717) 795-9100    Fax (717) 795-8347 Periodical postage paid at Mechanicsburg, Pa. and additional entry post office. Postmaster: Send address changes to above address. Primary Agent (ISSN 1543-3110), Permit # 638-620, Issue # 2013-10 is published monthly by IA&B Service Group Inc., a subsidiary of IA&B.  Copyright 2013. All rights reserved. No material may be reproduced in whole or in part without written consent of the publisher. The information in this publication is general in nature and is not intended to serve as legal, accounting, financial, insurance, investment advisory or other professional advice as to any reader’s particular situation. Users are encouraged to consult with competent legal, financial, insurance, investment advisory and or other professional advisors concerning specific matters before making any decisions and we disclaim any responsibility for any decisions or actions by readers. Statements of fact and opinion in Primary Agent are the responsibility of the authors alone and do not imply an opinion on the part of the officers or the members of the IA&B. Participation in IA&B events, activities and/or publications is available on a non-discriminatory basis and does not reflect IA&B endorsement of the products and/or services.

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October 2013 Primary Agent DE  
October 2013 Primary Agent DE