HOME: WHERE THE HEART IS HOMEWARES AND INTERIOR DESIGN HUB - ENFIELD STREET, MT EDEN Some very Ponsonby businesses have recently reproduced, and their offspring are to be found at BLOC in Mt Eden. First up there’s WORLD Beauty. WORLD’s Benny Castles writes “WORLD Beauty is more than excited to bring its unique and delightfully luxurious mixture of beautiful items to the den of Mt Eden culture at BLOC. A new conceptual store means new ideas, and WORLD has more than enough of those. Bringing the WORLD Beauty brand into a space such as the new BLOC environment where the collection of personal fragrance, home scent, skincare and collectables will be juxtaposed by other great ideas from Citta, Bo Concept, Tivoli Audio and Compaigne de Provence, is an inspiring process. ...this concept store will be an edifying evolution for the WORLD Beauty brand, offering a new perspective of its opulent personality within a new and elusive space.” Then there’s darling Pencil Boutique. “Pencil Boutique is NZ’s only dedicated stationary liaison” says Benny. With one sneaky little hideout in Franklin Road, Pencil has spreading its lead with a second store at the new Concept Store BLOC. Pencil showcases such legendary stationary brands as Moleskin, Rhodia and G.Lalo all the while treating you like the “pre - Mac” generation that you deep deep down want to be - when writing a love letter didn’t depend on being someone’s Facebook friend... and jotting down your thoughts didn’t depend on how many twitter followers you have! Pencil Boutique at BLOC will have the same eclectic complication of stationary items and treats that will amuse delight and ultimately entice you that are currently on demand in Ponsonby...only more Mt Eden-ish.” PN WORLDBeauty / PENCIL BOUTIQUE at BLOC, Level 2, 20 Normanby Rd, Mt Eden T:09 6310916 ext: 3 www.worldbrand.co.nz
126 PONSONBY NEWS+ May 2012
PUBLISHED FIRST FRIDAY EACH MONTH (except January)