HIGH SOC
VOLUME VII / ISSUE IX / SEPTEMBER 2023
PEBBLE BEACH & MONTEREY CAR WEEK
CARMEL-BY-THE-SEA THE FUTURE OF LUXURY AUTOMOBILES REVEALED TO BE
ELECTRIC
On Friday, August 18, just as the marine layer cast over Carmel-by-theSea began to recede like curtains being pulled back from a window, a mammoth crowd congregated at the edge of Quail Golf Course. Their eyes were set on a white stage where Lamborghini models sat adjacent to a veiled automobile. At exactly 10:45 a.m., their patience paid off with a debut: The Lanzador EV, Lamborghini’s first fully electric con-
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cept car. Phones immediately lifted in the air to immortalize the moment, and the camera flashing quickly followed. This past week was Pebble Beach & Monterey Car Week, an annual event where auction, racing, and pageantry find common ground. It is a congregation of the world’s top collectors, enthusiasts, dealers, and more. The Lanzador EV concept follows the brand’s signature hyper-streamlined shape and appears as the middle ground between its
supercar (think Aventador or Huracan) and SUV (Urus) cousins. According to Stephen Winkelmann, chairman and CEO of Lamborghini, the car is an important part of the brand’s strategy to add electric options to its future fleet and attract new customers, all while retaining the trademark driving experience its longtime fans have come to expect. The Lanzador EV wasn’t the only unveiling to grab attention this
RE P O RTI NG BY M I CH A E L S NE LL / P H OTOG R AP H Y C OU RT E SY K AH N ME D I A