$ 5.95
THE 2020 WCAF EXPO IN REVIEW
Contents
PFM is a member of:
Volume 31, Number 3
PPFA, The Professional Picture Framers Association ACC, Art Copyright Coalition SOG, Society of Gilders
On the Cover Thousands of framing professionals flocked to Las Vegas for the 21st annual West Coast Art & Frame Expo and The National Conference, held Jan. 26-29. For the full story, including photos, show highlights, and what attendees are saying, see page 20.
Features 20 2020 WCAF Expo in Review 34 Mother's Day and Graduation Frame Designs
28
Columns 12 Retailing Success 28 Marketing Methods 46 Design of the Month
Departments 8 10 37 41 42 43 44
Editor’s Note Industry News Crossword Puzzle Crossword Solution Product Showcase Distributor Spotlight Index of Advertisers
12
34
46
Picture Framing Magazine® (ISSN 10529977) is published monthly, plus one issue by PFM Publishing, LLC, 83 South Street, Unit 307, Freehold New Jersey 07728; phone 732-536-5160; fax 732-252-2270. Subscription Office: Picture Framing Magazine, PO Box 612, Northbrook, IL 60065-0612; phone 888-238-0049. Subscription: $20 per year U.S., $40 U.S. Dollars per year in Canada and Mexico, $60 U.S. Dollars per year for all international. Single copies, $5.95. If a paid subscription magazine is returned by the U.S. Postal Service as non-deliverable, Picture Framing Magazine will maintain the subscription for one year. If after one year a new address is not provided, Picture Framing Magazine will cancel the order. No refund will be available for that account. Periodicals class postage paid at Freehold, New Jersey, and at an additional mailing office. Entire contents © 2020 by PFM Publishing, LLC. Printed in U.S.A. Picture Framing Magazine registered in the U.S. Patent and Trademark Office. Postmaster: Send address changes to Picture Framing Magazine, PO Box 612, Northbrook, IL 60065-0612 Agreement Number 1691910 Disclaimer The opinions and information in this magazine are not necessarily those of the publisher and are therefore not to be viewed as such. No part of this magazine may be reproduced without the expressed written consent of the publisher. PFM does not knowingly accept false or misleading advertising or editorial, nor does the publisher assume any responsibility for the consequences that occur should any such material appear. PFM and PFM Publishing assume no responsibility for content, text, or artwork of advertisements appearing in PFM except those promoting PFM. The Publisher reserves the right to review all advertising materials submitted for publication and to not accept any such material deemed inappropriate for any reason.
PFM Publishing
83 South St., Unit 307, Freehold, NJ 07728 • Phone 732-536-5160 • Fax 732-252-2270
PICTURE FRAMING MAGAZINE www.pictureframingmagazine.com Bruce Gherman • bgherman@pfm-group.com • 848-444-5202 Kimberly Biesiada • kbiesiada@pfm-group.com • 848-231-3510 A RT D I RE C TO R Jin Dong • jin@wcafexpo.com • 848-231-4082
E X E C U TI V E PU BLI S HE R E D I TO R
CONTRIBUTORS
Jay Goltz • PRE S E RVATI O N E D I TO R Hugh Phibbs • M O U N TI N G E D I TO R Chris A. Paschke, CPF, GCF M AT D O C TO RS Tim Franer, CPF • John E. Ranes II, CPF, GCF • Brian Wolf, CPF William B. Adair • Ken Baur • Jared Davis, MCPF, GCF Paul MacFarland, MCPF, GCF • James Miller, MCPF, GCF
B USI N E S S E D I TO R
ADVERTISING SALES
sales@pfm-group.com • 848-444-3058 Bruce Gherman • bgherman@pfm-group.com Rob Gherman • robgherman77@gmail.com Sean Kliemisch • sean@wcafexpo.com CIRCULATION D I RE C TO R O F A U D I E N C E D E V E LO PM E N T
Maureen Robertson • maureen@wcafexpo.com PRODUCTION
A D V E RTI S I N G C O O RD I N ATO R
Jin Dong • ads@pfm-group.com
SUBSCRIPTIONS TOLL FREE: 888-238-0049 pictureframing@omeda.com
WEST COAST ART & FRAME EXPO • NATIONAL CONFERENCE A division of Hobby Pubco • www.wcafshow.com
Deborah Salmon • dsalmon@wcafexpo.com Mindy Gruenbaum • mindy@wcafexpo.com E X HI BI TO R S E RV I C E S Maureen Robertson • maureen@wcafexpo.com TRA D E S HO W C O O RD I N ATO R Gary Coughlin • gary@wcafexpo.com C O N F E RE N C E C O O RD I N ATO R Alan Pegler • alan@wcafexpo.com TRA D E S HO W D I RE C TO R BU S I N E S S M A N A G E R
WCAF EXPO SALES
sales@wcafexpo.com
CONTENTS
PFM PUBCO • BOOK DIVISION BOOK SALES COORDINATOR
pfmpubco@pfm-group.com
AD INDEX
PFM PUBLISHING, LLC PRE S I D E N T
6 PFM March 2020
Bruce Gherman
FROM THE EDITOR’S DESK
I
An array of busness- and framing-focused articles await you in this issue — plus, a closer look at the 2020 WCAF Expo
CONTENTS AD INDEX 8 PFM March 2020
have always been a fan of spring cleaning. I know that truthfully, spring is no better a time for de-cluttering, reorganizing, and refreshing as any other, but I’ve found it helpful to build on the cultural momentum that comes with “spring cleaning season” and apply that energy to my own to-do list. In the spirit of spring cleaning, it’s a worthy time to take a look at how things are running in your business and identify areas in need of improvement. Whether you’re looking to implement fresh management tips, marketing strategies, or frame design ideas, we’ve got you covered. With Mother’s Day and graduation season fast approaching, we’ve put together an array of creative framing ideas from some of our expert contributors (page 34). Use them to spark your own ideas for designs you can sell to your customers when they find themselves in need of frames for school diplomas and heartfelt gifts for Mom. Want to market your business on Instagram like a pro? Ginger Hartford outlines the user-friendly apps and features you can use to capture new customers in her latest Marketing column (page 28). How to create a cohesive look on your feed that en-
tices people to buy, the best hashtags to use for an art and framing business, and much more are revealed here, demystifying digital marketing for busy retailers. In his latest Retailing column (page 12), Ken Baur takes a deep dive into the concept of team building. His proven management strategies will take your business from “staffed by several employees” to “staffed by several productive, collaborative team members who are invested and take pride in their work.” Remember, a team atmosphere must start at the top! We’re also excited to present you with an inside look at the 2020 West Coast Art and Frame Expo in review (page 20). The 21st annual show, which was held for the first time at the Rio All-Suite Hotel and Casino in Las Vegas, was the most exciting yet, with more great things to come for exhibitors and attendees in 2021. We hope to see you there!
Kimberly Biesiada Editor
WEST COAST ART & FRAME
2021
TH HE PREEMIER EVENT FO OR THE ART AND CU USTOM PIC CTURE FR RAM MING G IND DUSTRY • Trade Show Featuring Your Favorite Suppliers • New Product Launches and Equipment Demonstrations • Buyers from All Aspects of Retailing, Manufacturing, and Wholesaling • Home of The National Conference–With Over100 World-Class Seminars Exclusively for the Art and Framing Industry
DISCOVER
ATTEND
BENEFIT
www.wcafexpo.com SHOW HOTEL RIO ALL-SUITE HOTEL & CASINO 3700 W Flamingo Rd Las Vegas, NV 89103
SAVE THE DATE TRADE SHOW: JANUARY 25-27, 2021 CONFERENCE: JANUARY 24-27, 2021
INDUSTRY NEWS PFM Anniversary Party a Smashing Success Guests noshed, mingled, and enjoyed live music at
Nelson; a caricature artist; a social media photo spot;
Picture Framing Magazine’s 30th anniversary party,
and complimentary food and beverages.
held during the 2020 West Coast Art and Frame Expo
“The anniversary party was a huge hit among at-
at the Rio All-Suite Hotel and Casino in Las Vegas.
tendees and staff alike,” says Bruce Gherman, PFM
The sold-out party, which took place Monday,
publisher. “It was a wonderful opportunity to cele-
Jan. 27, invited friends and readers to celebrate three
brate PFM’s journey to becoming the go-to source of
decades of framing-focused editorial content with the
information for the picture framing industry.”
magazine staff. Highlights included a live performer, whose musical repertoire ranged from Elvis and Frank Sinatra to Willie
For photos of this event and other WCAF Expo highlights, see our show review article beginning on page 20.
Int’l Framing Competition Winners Announced Winners of the 2019-20 Professional Picture Framers Association’s International OPEN and PRINT Framing Competition were celebrated at the organization’s annual convention, held at the West Coast Art and Frame Expo Jan. 26-29 in Las Vegas. The competition, which challenges framers to use their imagination, creativity, and skill to build a spectacular framing
package,
was
sponsored by Frank’s Fabrics,
FrameReady
by Adatasol, Vermont Hardwoods, Framerica, PFM, Frameware LLC, and The Great Frame Up/Franchise
Con-
cepts, Inc. The 2019-20 PRINT was “Making Art Renate Eschmann and Christopher Soltis’ first-place PRINT piece
is my Guilty Pleasure” by Richard Cryer.
PRINT Winners First Place, Judges Award by FrameReady, and
CONTENTS
Popular Choice Award by PFM: Renate Eschmann and Christopher Soltis, Colorwheel Inc., McLean, VA Second Place: Christine Hasenhundl, Hako-Oja Studio, Alberta, Canada
AD INDEX
Third Place: Janine Buechner, MCPF, Sturgeon Bay, WI Honorable Mention: Deborah Hill, MCPF, and Dean Cardenas, Art Incorporated, San Antonio, TX Judges Award High Point First Time Entry: Mark 10 PFM March 2020
Christine Hasenhundl’s first-place OPEN piece
Kubo, FireLight Gallery & Framing, Petersburg, AR OPEN Winners First Place: Christine Hasenhundl, Hako-Oja Studio, Alberta, Canada Second Place, Judges Award by Vermont Hardwoods, and Popular Choice Award by PFM: Jasminas Q. Braticius, London, UK Third Place and Judges Award by Frank’s Fabrics: Kathy Cryer, The Great Frame Up, Northridge, CA Judges Award High Point First Time Entry: Manisha and Sajjan Bhatcar, Picturesque Art & Frames, Panaji, India First-place winners took home a monetary prize as well as a Platinum Pass to the 2021 WCAF Expo; second-place winners took home a monetary prize as well as a VIP Pass to the 2021 WCAF Expo; and third-place winners took home a monetary prize as well as a $150 educational certificate to the 2021 WCAF Expo. All winners also received a complimentary PRINT piece for the 2020-21 Competition: “Devoted Thoughts About Dogs” by Plee (Penny Tucker), sponsored by FrameTek.
Sepp Leaf to Offer Restoration Workshop Sepp Leaf will offer a multi-day workshop in New York next month that will teach framers essential restoration techniques. The workshop, “Introduction to Gold Leaf Restoration,” is set for April 15-17. Students will learn the methods involved in restoring gold leaf, including the preparation and use of gesso putty for infilling, mold casting for the repair of broken or missing decorative elements, and the basics of traditional water gilding, oil gilding, and toning. Materials, gold leaf, and use of studio tools are included in tuition costs. For details on the workshop and other classes being held around the country, visit www.gildingstudio.com or email
changed the game for Framerica and its customers.” For more information, call 800-372-6422 or visit www.framerica.com.
Certifications Awarded at PPFA Annual Convention Several framing certifications were presented at the Professional Picture Framers Association’s Annual Convention, held in conjunction with the West Coast Art & Frame Expo and The National Conference Jan. 26-29 at the Rio All-Suite Hotel and Casino in Las Vegas. Robert Hancock, of The Art Cellar Gallery & Framemakers in Banner Elk, NC, passed the Master Certified Picture Framer
charles.studio@usa.net.
(MCPF) exam during the convention. The Certified Picture Framer
Framerica’s DiMattei Surpasses 20-Year Mark
of Frame of Mind in Ormond Beach, Fla., and Christine Hasen-
Donna DiMattei, Framerica’s longtime freight
hundl, of Hako-Oja Studio in Alberta, Canada, both passed the
coordinator, recently celebrated two decades
exam. Additionally, Gayle Bennett, of Innerwood Gallery in Ball-
with the New York-based moulding manufac-
ston Lake, NY, passed the online CPF exam on Jan. 13. Bennett
turer.
took the CPF exam online at her local library, with a library staff
“Donna’s knowledge of logistics and her attention to detail are unprecedented at her Donna DiMattei
(CPF) exam also took place during the convention; Patti Singer,
position,” says VP Josh Eichner. “She has truly
member serving as proctor. To find out more about the exams, visit www.ppfa.com or email certification@ppfa.com. PFM
PFM March 2020 11
WCAF EXPO 2020 THE ANNUAL INDUSTRY EVENT
T
By Kimberly Biesiada here is only one place where a framing retailer can
“There is only one show that is a must if you want to
take classes led by renowned industry experts, visit
saturate yourself in the fine art reproduction, decor, and
over 100 vendors to shop for the full gamut of ma-
framing markets: The WCAF Expo,” said Gary Barker, nation-
terials and equipment, and foster connections with fellow
al sales manager at Digital Technology Group. “We contin-
framing professionals from around the world: The West
ue to exhibit every year because the quality of the show is
Coast Art and Frame Expo and The National Conference.
unmatched. We find the buyers are eager to learn through
Thousands of attendees gathered in Las Vegas from
the education opportunities offered here, and they come to
Jan. 26-29 for the 21st annual Expo. For the first time, the
invest in their business with new products and technology.
Expo was held at the Rio All-Suite Hotel and Casino, which
For our business, the WCAF Expo sets the standard for ex-
boasts a state-of-the-art convention facility that includes a
cellence in what a trade show should offer exhibitors and
95,000-square-foot exhibit space, registration rotunda, open-
attendees alike.”
air patio, and 40,000 square feet of dedicated educational space. The layout made it easy for attendees to walk the
THE EXPO
CONTENTS AD INDEX
show floor, where they could find every product needed in
Truly an international show, the Expo welcomed attendees
the framing business—from moulding, matboard, and art-
from 47 countries across five continents. Those attendees
work to cutters, joiners, printers, software, and much more.
could meet with and buy from over 130 exhibitors, most
The excitement was palpable on the floor, in the class-
of whom have exhibited at the WCAF Expo for 10 or more
rooms, and throughout the halls during this four-day event,
years. There were plenty of new faces on the floor, too; the
the largest and most comprehensive in the industry. The
Expo welcomed 22 first-time exhibiting companies this
success of the show is evident in the high number of ven-
year, further expanding its offerings.
dors and buyers who make the WCAF Expo a can’t-miss event year after year.
20 PFM March 2020
“The WCAF Expo was tremendous—easily the best show in years,” said Josh Eichner, executive VP of Framerica.
“We saw quality attendees ready to buy as well as designers
sold out of just about everything we brought with us,” she
and specifiers in search of our new and exciting profiles and
said. “What made it even better was getting to lead a sold-
finishes. We wrote a lot of orders on the upgraded show floor
out class—it was a lot of fun.”
and enjoyed the opportunity to catch up with our industry
Meeting with vendors, seeing new products, and order-
friends. Framerica believes in the show and understands its
ing samples were among the top reasons attendees gave for
benefit. We can’t wait to go back next year.”
coming to the show. For many reatilers, the industry event
Craft Inc. kicked off its 70th year in business at the WCAF Expo. There, the company showcased its new SpringLOCK line of security hangers along with its best-selling
is the one time of year when they can foster valuable new business connections face-to-face. “The WCAF Expo gives us the opportunity to see new
product lines. Sales Manager Adam
products and talk to vendors,” said Mara-
Ruthowski said the move from the
lee Johnson, owner of Johnson’s Custom
Paris Las Vegas Hotel and Casino to
Photography in Flora, IL. “Although many
the Rio was “exactly what this show needed.” “The closer proximity of classes to the trade show floor allowed for more foot traffic from the attendees,” he added. “From the first day to the
“The WCAF Expo sets the standard for excellence in what a trade show should offer.”
of the items can be purchased online, it is so helpful to actually see things in person. We have also found many products we didn’t know existed.” Johnson, who has been coming to the show for over a decade, said she dis-
last day, we were very busy with edu-
covered products like Pro Tapes’ UGlu Re-
cated buyers.”
movable Adhesive Tape. “It has worked
Exhibiting companies were able
Gary Barker, DTG
perfectly in a number of situations al-
to connect with current and poten-
ready,” she added. She also learned new
tial customers, hear feedback on
uses for her Attach-EZ equipment.
their products, and convert leads into
“It’s a great way to keep on top of
sales—all in one place. Studio Moulding’s products were met
things in the industry and to get new ideas and products to
with high praise from buyers, said Jeff Hebblewhite, director
implement in your business,” Johnson said.
of sales for the company.
David Leingang, of Carden Custom Framing in Bismarck,
“This year’s WCAF Expo went extraordinarily well for
ND, attended the show as a newcomer to the industry. Hav-
Studio Moulding,” he said. “We were pleased to see so many
ing recently bought a 30-year-old framing business, he was
old and new friends during three very consistent days in
eager to learn from vendors and peers. Leingang went home
our booth. The Expo provided an invaluable opportunity to
with industry connections, design ideas, and a new Epson
showcase our entire line in an environment connected with
SureColor SC-P5000 printer.
engaged customers.”
The biggest lesson he learned? “To look outside the box
Attach-EZ enjoyed similar success. President and CEO Pat Kotnour said buyers were plentiful and motivated. “We
and start to update the way we do things and the products we supply our customers,” he said.
ATTENDANCE BY THE NUMBERS Gilding 2% Special Events 22%
Sales & Marketing 24%
50 STATES
47 COUNTRIES
Commercial Framing 2%
Digital Imaging & Printing 7%
Framing Techniques 18% Master Class 12%
Profit & Shop Management 13%
4,588 NC SEATS SOLD PFM March 2020 21
WCAF EXPO HIGHLIGHTS MAMMOTH MOULDING SAMPLE ✩ Framerica ✩ Framerica’s new booth design featured a larger-than-life frame sample that made a big statement on the show floor. This 104'' x 187'' behemoth was impossible to miss, and was bold, exciting, and fun—everything we’ve come to expect from Framerica.
✶ JAY GOLTZ UNPLUGGED ✩ 5 Real Secrets to Making More Money in the Framing Business ✩ Goltz, an industry luminary and perennially popular instructor, isn’t known for holding back, and his new keynote session was no different. Goltz was honest, frank, and insightful as he revealed his path to boosted profits. Attendees came away with an action plan to get their businesses on the right track to lasting success.
✶ LIVELY IN҃BOOTH EVENT ✩ Crescent ✩ To celebrate the Crescent Rewards program, retailers mingled with peers and enjoyed food and drinks during a special show event hosted by the company. Attendees said it was a great way to cap off a busy Tuesday and share their successes with the free app, which helps retailers earn rewards with every Crescent matboard.
✶
CONTENTS
UNFORGETTABLE DINING ✩ VooDoo Steak ✩
AD INDEX
Set on the 50th floor of the Rio,this hotspot is beloved by locals and visitors alike and quickly became a favorite of WCAF attendees. From the breathtaking rooftop views to the prime steaks, this restaurant is one we’ll be returning to in 2021. 22 PFM March 2020
AWARD҃WINNING DESIGN ✩ PPFA Competition ✩ Framers flexed their creative muscles by competing in the 2019-20 International Framing Competition. Renate Eschmann and Christopher Soltis’s PRINT piece and Christine Hasenhundl’s OPEN piece blew the judges away, earning first place in each category.
BUZZWORTHY SESSION ✩ 60 Minutes to a More Profitable Website ✩ This new breakfast session, sponsored by Crescent and led by Matt Weber, national trainer in the Grow with Google program, was met with rave reviews. It was clear why Weber is sought-after by businesses around the globe as he covered specific website enhancements retailers could make immediately to multiply their sites’ value and effectiveness.
✶
ROCKIN’ NIGHT OUT ✩ PFM 30th Anniversary Party ✩ We may be biased, but the PFM staff weren’t the only ones having a blast at the magazine’s anniversary party, which celebrated three decades of serving the picture framing industry. From a sumptuous spread of food and beverages to a caricature artist, social media photo wall, and a live entertainer who performed hits by Elvis, Frank Sinatra, Willie Nelson and more, this sold-out event was one for the books.
✶
OPEN҃CONCEPT DESIGN ✩ Fletcher Business Group ✩ Visitors to the FBG booth got up close and personal with the equipment on display. The frame joining and cutting experts created a wellthought-out open booth concept and an interactive kiosk area that allowed customers to see and feel their latest products before buying.
✶
TEAM SPIRIT ✩ Wizard ✩ From bright-green, Astroturf-like flooring to overhead pennants, everyone who stepped into Wizard’s booth caught the team spirit. The creative design was a favorite among attendees.
PFM March 2020 23
WCAF EXPO HIGHLIGHTS BIG ANNOUNCEMENT ✩ Omega Moulding ✩ During the show, the Omega Moulding team announced that the company has purchased the assets of Max Moulding of Los Angeles and Atlanta. The happy news meant new product lines and amazing show-only deals for customers.
✶ NEW PANEL FORMAT ✩ Successful Retailing Panel ✩ PFM’s annual Successful Retailing Panel, a longtime conference favorite, introduced a fresh format this year. After an in-depth interview between Jay Goltz and Loren Feldman—CCO of 21 Hats, former editor at the New York Times, Inc., and Forbes—business owners were chosen from the audience to take center stage and share stories of their successes and pitfalls.
✶
CONTENTS
PINK IS THE NEW BLACK ✩ World Art Group ✩
AD INDEX
As a global leader in art publishing, World Art Group always brings plenty of swoon-worthy artwork to showcase in their booth, from traditional to contemporary pieces. We’ve fallen for their signature magenta hue, too, which adds energy and sparks of creative inspiration to the shopping experience.
✶ FABULOUS FIELD TRIPS ✩ Photo Walks ✩ Ever dreamed of shooting frame-worthy landscape or low-light photos? Attendees did just that on a series of exclusive offsite tours to top destinations like Valley of Fire and The Museum at Count’s Kustoms. Experienced photographers and beginners alike captured stunning images while learning from professionals in the field.
24 PFM March 2020
Another hot pick among attendees was “Great Frame Shops with Great Ideas,” led by Jared Davis, MCPF, GCF. “His use of visuals and his experience with just getting to tour so many different shops is invaluable,” said Maria White, manager of Scanlon Gallery in Ketchikan, AK. “Seeing cool things that other shops are doing sparked a lot of ideas.” Among the ideas White plans to use in her own business is the use of magnets when framing artwork. Beyond staying up-to-date on technical and design advancements, Session topics ranged from framing techniques, design trends, and retailing strategies to marketing, social media, and more.
THE NATIONAL CONFERENCE Running in conjunction with the Expo is The National Conference, the industry’s leading educational program, which offers innovative seminars and hands-on workshops from experts in their field. The conference featured over 30 new offerings this year, most of which were sold to capacity. With so many sessions to choose from, retailers are guaranteed to walk away with profit- and efficiency-boosting ideas they can implement in their business immediately.
White said attending the industry’s most comprehensive educational event is also a useful trust-building tool she uses with customers. Claudine Bogart, owner of Frame Depot in Grand Junction, CO, was similarly inspired by the innovations framing retailers are making that set them apart from the competition. Bogart, who has been attending the show since its inception 21 years ago, said that “Seeing all the cool things we can do is energizing.” “I brought two new employees that are new to the industry; they both learned a lot and are still excited about what they learned,” she added. “I am loving the ideas they are presenting now that we are back home.”
Sara Payne, owner of Artisan Custom Framing in Mill Creek, WA and first-time conference attendee, took sessions that focused on business and technology, including “Jay Goltz
SEE YOU NEXT YEAR! The WCAF Expo and The National Conference will return
Unplugged: 5 Real Secrets to Making More Money in the
to the Rio All-Suite Hotel and Casino in Las Vegas Jan. 24-
Framing Business.” Goltz’s session was Payne’s favorite at
27, 2021, with The National Conference starting Jan. 25.
the conference; she plans to align her pricing strategy with what she learned there.
“The creativity, desire for excellence, and passion for the industry from both attendees and exhibitors alike nev-
“The knowledge I gained was powerful, and I want to
er ceases to amaze me,” said Deborah Salmon, trade show
continue to grow in my business,” Payne said. “I never want
director. “It is so rewarding to be part of an event that as-
to be stuck only knowing one solution to a problem. The Na-
sists and inspires attendees to take their businesses to the
tional Conference gave me so many new ideas.”
next level. Even in this highly connected world, nothing
With all the technological and marketplace changes
beats the growth and networking opportunities only avail-
in recent years, business veterans have as much to gain as
able at an industry event. Our team is already working on
newcomers by attending the conference. After more than a
new ideas and topics for WCAF Expo 2021.” PFM
decade of experiences at The National Conference, Melissa
CONTENTS
Nielsen, owner of Imperial Frame Gallery, Inc. in North Palm Beach, FL, considers her annual trip to Las Vegas an essential investment in the continued health of her business. Her standout session of the year? “Improving the Profitability of your Business,” led by Wayne Baker, MCPF.
AD INDEX
“If you care about your business, invest in yourself, your employees, and your business! Attend!” Nielsen said. Attendees could also choose from a lineup of special offsite sessions. Among the most popular offerings were guided tours of Las Vegas Market, led by Ginger Hartford, CPF, and John Ranes II, CPF, GCF. 26 PFM March 2020
Attendees chose from over 20 hands-on workshops that covered everything from fabric wrapping to gilding.
Product Showcase 888 Manufacturing Corporation
Hayaku by Lineco is a Japanese mulberry paper coated with acid-free, water-activated adhesive. This extremely strong hinging material saves both time and money. It is used for hinging work of art on paper, repair of paper, and structural applications in art and conservation. Call: 888-338-3318 www.888mfgcorp.com
Decor Moulding
Introducing Soho, a new line featuring six large black and white gloss mouldings in very contemporary profiles. Widths range from 1 1/2'' up to 3'', and rabbet heights from 7/8'' up to 1 3/4''. Soho = classic beauty combined with contemporary profiles and glistening finishes. Order corner kit #CS-SOHO to get these high demand styles on your walls today. Call: 800-937-1055 www.decormoulding.com
Delta Picture Frame Co.
Framerica
Delta Picture Frame Company has your stretching needs covered with its wide variety of stretcher bar profiles, some of which can be seen here. Four of the profiles are dual-use, allowing you many options without taking up more space. Delta stocks large quantities of all profiles and offers competitive volume pricing. Call the office for more details.
Framerica’s Illusions profile—an innovative design that allows one moulding to appear stacked—is now available in Swirled gold and silver. “Illusion’s has been a hit from day one,” notes VP Josh Eichner. “Adding Swirled to it was a natural progression.” Call: 800-372-6422 www.framerica.com
Call: 800-327-5482 www.deltapictureframe.com
ITMS Group Filmoplast P90 Plus: for fixing pictures, photographs, and prints to passe-partouts or rear mounts. For dust-free sealing of rear mounts. Photographic Activity Test according to ISO 18916 passed. 50 g/m2 wood-free, tear-resistant special paper; white solvent-, acid-, and phthalate-free; age-resistant; non-yellowing; permanently elastic acrylic adhesive silicone-paper release liner.
Penny Lane Fine Art & Licensing New artwork by Annie LaPoint! Contact a sales representative by phone or emailing info@pennylanepublishing.com for more information. All the artwork you see on our website is also available on canvas and wood products. Select images are also available as large-format giclée prints.
CONTENTS AD INDEX
Call: 877-231-8060 www.thelibrarysupply.com
Call: 800-273-5263 www.pennylanepublishing.com
Sepp Leaf
Universal Arquati
This special Liming Brush is made from long-lasting bronze bristles, which are ideal for opening the grain of hardwoods. This is an important step before applying stain and the Liberon White Liming Wax. It’s comfortable to hold and suitable to clean heavy carvings, moldings, and even stone. Imported from England by Sepp Leaf Products. Available through Talas.
Presenting the additions of Edge II by Universal. This collection incorporates mid-century designs with silver, gold, and champagne tones in high-quality finishes with the recent addition of the Oak Black Veneer! Edge II comes in three profiles for floating, stacking, and glass framing designs. Samples of this collection are available now!
Call: 212-219-0770 www.talasonline.com
42 PFM March 2020
Call: 800-668-3627 www.universalarquati.com
Index Advertiser
Page
Advertiser
Page
Active Sales ..............................................................................44
ITMS GROUP.............................................................................32
800-937-2255
877-231-8060
www.activesalesco.com
Alpina Manufacturing, LLC ........................................................44 800-915-2828
www.fastchangeframes.com /www.bannergrip.com
Capax-Frame It ........................................................................45 800-942-2729
www.capax.com
CMI Moulding ...........................................................................44 301-476-7440
www.cmimoulding.com
www.thelibrarysupply.com
Jack Richeson & Co. ..................................................................44 800-233-2404
www.richesonart.com
Michelangelo Moulding .............................................................27 877-422-8812
www.michelangelomoulding.com
Omega Moulding Company .......................................5, 32, 36, 40
Craft Inc. ..................................................................................41
800-289-6634
800-827-2388
Picture Woods Ltd. ....................................................................41
www.craft-inc.com
Crescent Cardboard Co. ...........................................11, 29, 31, 33 800-323-1055
www.crescentcardboard.com
Decor Moulding & Supply ..................................14, 17, 32, 39, 40 800-937-1055
www.decormoulding.com
800-321-6522
www.omegamoulding.com
www.picturewoods.com
Pro Tapes & Specialties..............................................................25 800-345-0234
www.protapes.com
Engelsen Frame & Moulding ......................................................44
Rhonda Feinman Custom Frames .................................................6
800-422-6731
800-297-1566
www.engelsenframe.com
www.rhondafeinman.com
Fixons ......................................................................................44
Superior Moulding Corp. ...........................................................44
714-526-3455
800-922-7914
www.fixons.com
Foster Planing Mill ..............................................................37, 44 323-759-9156
www.fosterplaningmill.com
Framerica............................................ 2, 3, 4, 32, 36, 39, 45, 48 800-372-6422
www.framerica.com
FrameTek .................................................................................18 800-227-9934
www.frametek.com
www.supermoulding.com/www.zelanto.com
Tru Vue ....................................................................................13 800-621-8339
www.tru-vue.com
Universal Arquati ........................................................................7 800-668-3627
www.universalarquati.com
West Coast Art & Frame Expo ......................................................9
Frameware, Inc. .......................................................................16
800-969-7176
800-582-5608
Wire & Cable Specialties ............................................................38
www.framewareinc.com
Frank’s Fabrics for Framers .......................................................19 888-332-2749
www.franksfabrics.com
Gluefast Company ....................................................................44 800-242-7318
www.gluefast.com
Hoffmann Machine Company ....................................................44 866-248-0100
www.hoffmann-usa.com
800-824-9473
www.wcafshow.com
www.wire-cablespecialties.com
Wizard International .................................................................15 888-855-3335
www.wizardint.com
Z Hardware ..............................................................................44 800-880-9315
www.zhardware.com
House of Troy ...........................................................................16
Ziabicki Import Co. ...................................................................36
800-428-5367
262-633-7918
www.houseoftroy.com
www.ziabicki.com PFM March 2020 43