LEAD FEATURE: FANDUEL
QUICK ON THE DRAW FanDuel has shot to the top of the sports-betting market by David McKee
F
anDuel is a name that was embedded into the
public consciousness after it and rival DraftKings blitzed the TV airwaves with advertising for daily fantasy sports (DFS) during the 2017 National Football League season. (As early as 6
MAIN: Ribboncutting at Valley Forge Casino Resort, March 13, 2019
2015, FanDuel was buying 10 percent of ESPN’s ad time.) While DFS was at first a money-losing proposition, due to high startup costs and an evolving number of markets in which it was legal—including a major conflict with the State of New York over whether it was sports betting or not—the DFS sportsbettingoperator.com