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An Exceptional Experience Wolfgang Bliem, CEO Grand Casino Luzern, chats to Peter White
ecent history has been very good for Grand Casino Luzern. Riding an overwhelming popular mandate, it launched its Internet casino last August. Skill-based slots also continue to drive business to Casino Luzern’s gaming floor. CEO Wolfgang Bliem is keenly attuned to current trends in the resort industry, as witnessed by the above-mentioned developments, as well as Casino Luzern’s innovations in the nightlife sector. As Bliem puts it, “We are a house of entertainment,” one that strives for a blend of the upscale atmosphere of Monte Carlo with the popular fun of Las Vegas. The casino also capitalizes itself
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on its vintage facility, its location on scenic Lake Lucerne and its ability to engage customers through social media, of which it was an early adopter. While most of its players are Swiss, Grand Casino Luzern has strong international appeal and shows every sign of growing. Bliem sat down with Casino Life to discuss his casino’s success story. How was 2018 & how is 2019 treating Grand Casino Luzern? 2018 has rewarded us with increasing revenues for the third time in a row, and in 2018 the Swiss population approved a new legislation for gaming by a large majority,