NEW&NOW BUSINESS
GRAND Openings FROM JEWELS TO HOME DECOR AND A PRIVATE CLUB, THESE DEBUTS ARE THE TALK OF THE TOWN BY SKYE SHERMAN
BEJEWELED MOVE
EVE GREENDALE
After more than 20 years at 221 Worth Avenue, Graff has closed its doors—only to reopen them at 230 Worth Avenue, a move Graff USA’s president and CEO Marc Hruschka calls “a happy necessity.” The expanded boutique will further cement the family-owned House of Graff’s status among the foremost curators of the world’s most celebrated diamonds, including the 302.37-carat Graff Lesedi La Rona, the fourth-largest diamond ever found. Based in the United Kingdom, the company was established in 1960 and still designs and manufactures its stones in a London atelier, while also operating more than 60 stores around the world. Pop by the newly minted Palm Beach outpost for a glimpse of rare jewels and the high jeweler’s craftsmanship. (graff.com)
Haute Haven
ERICA DUNHILL
Wallpaper queen Chelsea Viau of Chelsea Lane & Company and home decor maven Korinne Belock of Palm Beach Regency have joined forces under one roof in the burgeoning SoSo Design District. Their new showroom at 5710 South Dixie Highway houses 1,200 square feet of Belock’s best vintage furniture finds and home accessories, plus Viau’s massive collection of papers and textiles, which comprise the largest wallpaper library in Palm Beach County. At Palm Beach Regency, customers can conceptualize their projects at the Design Bar and view a full inventory of more than 1,500 pieces on a jumbo screen. Not in the middle of a reno? Shop coffee-table books, custom candles, and other gifts. (chelsealaneco.com, palmbeachregency.com)
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Chelsea Viau and Korinne Belock (above) have opened a new showroom in the SoSo Design District.
HUSH-HUSH “If you know, you know” is the M.O. of The Cove Club, a new membersonly waterfront club at Icon Marina Village luxury apartments in West Palm Beach. Opening this fall, the club will bring beach-club vibes to the Intracoastal Waterway, with daytime and nightlife programming and an enticing menu of cocktails to sip poolside or on the “beach.” Want in? You’ll have to know someone who knows someone; the club is not currently accepting new members. (coveclubwestpalm.com)
PALM BEACH ILLUSTRATED
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8/25/23 10:00 AM