CONTENT WORKS Q Social media channels – the latest financial services regulator? While there are no unanimous crypto guidelines monitoring global crypto activity, advertising giants such as Facebook, Google and Twitter are clamping down on financial services promoting unfair or misleading products that may be harmful to the consumer.
Charlotte is a British content marketing thought leader specialising in social media marketing and content engagement within the finance sector. Responsible for a number of high profile brands and with 1000+ articles published, her success lies within her humour and hands on experience of the digital marketing world.
The Social Media Guide to Launching an ICO CHARLOTTE DAY Creative Director at www.contentworks.agency
he finance sector is governed by a host of rules and regulations such as MiFIDII which are ultimately designed to eliminate scams and make the industry a safer and more transparent environment. That said; ICOs and cryptocurrencies have been somewhat overlooked by regulatory bodies across the world who are now grappling to prevent fake accounts, scam crypto exchanges and other malpractices from threatening legitimate tokens and business ideas.
GAME CHANGERS Issue #11
There has been a lot of news circulating about this and rightly so as it seems social media channels are becoming the latest financial services regulator. The recent policy updates have made crypto marketing a minefield and while the reasons behind the ad bans are clear, knowing what you can and can’t do to launch an ICO can be particularly tricky – but it’s not all doom and gloom. Indeed, the regulation changes are designed to keep you, your clients and your business safe – it’s just a case of navigating your way through all that red tape (in a lawful and professional way, of course). With this in mind, here’s how to successfully launch your ICO online with the help of a networkby-network breakdown and some handy content marketing advice. Facebook: An ‘Intentionally Broad’ Policy Social media giant Facebook were the first to announce their new policy prohibiting ads that ‘promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings and cryptocurrency.’ This means that even if your ICO is legal and legitimate you will not be able to promote it on this platform. The rules apply not only to Facebook’s core ads platform, but also in other places where Facebook sells ads such as Instagram and its ad network. Facebook Product Management Director, Rob Leathern, said: “This policy is intentionally broad while we work to better detect deceptive and misleading advertising practices, and enforcement will begin to ramp up across our platforms including Facebook, Audience Network and Instagram.”
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