Outreach International Brand Book

Page 18

TYPEOGRAPHY - WEB PRIMARY & SECONDARY It’s a good idea to use a web-friendly font with a broad presence so your font doesn’t get altered on various computer systems. These web-friendly fonts are used by web-content authors to increase the chance that their content will be displayed in their chosen font.

To optimize consistency and functionality, we’ve chosen these webfriendly fonts: Alternative Gothic No. 3 (to replace Trade Gothic), Montserrat (to replace Gotham) and Helvetica for body copy.

ALTERNATE GOTHIC No. 3

HELVETICA BOLD

MONTSERRAT BOLD

HELVETICA REGULAR

ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789 ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789 MONTSERRAT REGULAR

ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789 18

ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789 ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789 ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789 HELVETICA LIGHT


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