EME Outlook - issue 45

Page 106

ANNABELLA GROUP

KEEPING ROMANIA IN

GOOD HEALTH Annabella Group takes pride in the provenance of products. We unpack the evolution of a Romanian food and drink giant with Marketing Director at Annabella, Alexandru Jitariu Writer: Phoebe Harper | Project Manager: Vivek Valmiki

106 | EME Outlook issue 45

The most important thing for us is to give our customers a good shopping experience and diversity with a facile customer journey,” opens Alexandru Jitariu, Marketing Director at Annabella Group (Annabella). Over 25 years of operation, Annabella has established a significant footprint across Romania’s


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