ANNABELLA GROUP
KEEPING ROMANIA IN
GOOD HEALTH Annabella Group takes pride in the provenance of products. We unpack the evolution of a Romanian food and drink giant with Marketing Director at Annabella, Alexandru Jitariu Writer: Phoebe Harper | Project Manager: Vivek Valmiki
106 | EME Outlook issue 45
The most important thing for us is to give our customers a good shopping experience and diversity with a facile customer journey,” opens Alexandru Jitariu, Marketing Director at Annabella Group (Annabella). Over 25 years of operation, Annabella has established a significant footprint across Romania’s