10 minute read
SVEA Solar Tomorrow’s Energy Company
TOMORROW’S
ENERGY COMPANY
Leading the green energy transition from Sweden, we speak to Erik Martinson, co-founder and CEO of SVEA Solar, about the company’s efforts towards facilitating a solar future across Europe
Writer: Marcus Kääpä Project Manager: Nicholas Kernan
Solar is booming.
Everyone is aware of the issues surrounding climate change, and in light of this, there exists a widespread drive to equip and utilise increasingly sustainable methods across businesses and domestic living.
At the forefront of the European green energy solutions space stands SVEA Solar. Operating out of Sweden with locations spanning Spain, Germany, Belgium, and the Netherlands, the company is made up of four primary businesses: solar, energy, chargers, and batteries. SVEA Solar provides the most advanced solutions to its customers, from individual house-owners and business buildings to entire solar parks, and industrial-scale usage within sectors such as agriculture.
WHY SVEA SOLAR?
THE LARGEST ENTITY IN THE SOLAR SPACE
Going solar can seem complicated, but with over 10,000 completed installations, SVEA Solar’s experts will guide its customers every step of the way.
ENERGY CUSTOMISED
Each SVEA Solar system is custom designed to best fit customers’ home energy needs.
95 PERCENT CUSTOMER SATISFACTION
SVEA Solar is proud of its high customer satisfaction. Together, the company and its customers are creating a planet powered by the sun.
25-YEAR POWER WARRANTY
For customer safety, SVEA Solar ensures a full installation of solar panels and products with long warranty periods.
FLEXIBLE FINANCING
To make it easy for each and every customer, the company offers several payment solutions, including monthly fees, direct payment or loan options.
“Our primary focus is on the field of solar, and this area is where we can optimise the energy usage for our customers,” says Erik Martinson, co-founder and CEO of SVEA Solar. “This allows them to choose a customised watt to use their energy at the same time as assuring the stabilisation of their grids. We are offering complete solar solutions that not only includes the supplying of the product, but also the installation, financing and maintenance to fully support our customers and answer their energy needs.
“What we’re really aiming to do is to ensure that as many people as possible across Europe are smart in the way they produce and use energy. And it’s not only about providing green energy; our aim is also to work within a broader ecosystem so that our customers never have to sacrifice everyday aspects of their lives while keeping themselves aligned with environmental welfare.”
At present, the industry is an exciting one; a rapidly developing space in which SVEA Solar stands as a contributor towards combatting climate change.
Huawei Technologies Sweden AB
Home battery enables offgrid and sustainable living
Energy storage will play an important role in the energy transition. Bouke van der Weerdt, Solutions Manager at Huawei, talks about the LUNA2000 smart string Energy Storage System (ESS).
One Huawei DC module supports up to three battery modules. Each battery module contains an energy optimizer that regulates the charging and discharging process inside the module, preventing unwanted balancing currents from arising, ensuring that overcharging, deep discharge or overheating cannot occur.
When having one 5kW inverter, with the opportunity to install a quantity of PV panels with a peak capacity of 10kW. The system is over dimensioned. You would normally have a large cap loss. We call that clipping losses. By connecting a battery to the inverter, the inverter can simultaneously supply 5kW to the grid and store 5kW in the battery. The total output capacity of the inverter is then twice as original AC-rated power.
This ESS system can be connected to a backup box that automatically supplies certain groups with power in the event of a power failure. A backup box is not the same as a UPS. It is not a no-break supply and therefore it gets dark in the house for a few seconds before the backup box starts functioning.
For a single phase connection, e.g. a tiny house, a home battery such as the Luna2000 makes it possible to be completely off-grid.
For more information visit
e.huawei.com/se
“A lot of people are calling the industry the “solar coaster” because of its fast-paced nature regarding new technologies, knowledge, and the fast-growing environment,” Martinson muses. “It is arguable and believable that in the future, solar will account for 70 to 75 percent of all energy across the globe.”
According to Martinson, the demand for electric transport will completely phase out the traditional reliance on fossil fuel-based transportation, and this current period represents an exciting time of change spearheaded by progressive sustainable development that will lead to a greener future.
SOLAR GROWTH
SVEA Solar doesn’t just provide battery storage or solar panels for the individual household, it connects customers through an electricity
SVEA SOLAR AT THE CORE
“We believe in a vibrant culture where our people can grow and thrive
with us” - SVEA Solar
COMPANY VALUES: BRAVERY
SVEA Solar always strives towards improvement; to become more powerful and more available. And since the company is positive about the future, SVEA Solar is not afraid to set high goals and fight its way to a better today, for everyone.
INNOVATION
SVEA Solar is confident in everything it does and accomplishes. With unique expertise in and knowledge about solar energy’s potential, the company’s ideas gain its customers’ trust – because SVEA Solar knows its business better than anyone else.
EMPOWERING
SVEA Solar are standing at the forefront of the energy field, bringing society new perceptions and creating a new norm for energy consumption. Shifting power starts with the people, and by believing in the strength of the people, SVEA Solar and its customers can make a global power shift together.
A global leader in smart energy solutions, SolarEdge is a NASDAQtraded company that has installed more than 2 million solar PV systems in over 133 countries. SolarEdge relentlessly innovates to deliver robust, efficient and best-in-class smart energy products for a wide range of industries and applications.
In order to maximize power generation while lowering the cost of energy produced in the system, SolarEdge developed an intelligent inverter solution that changed the way solar power is harvested and managed. This, together with our proprietary Power Optimizers, enables SolarEdge systems to consistently produce more energy per solar panel.
Continuing to advance smart energy, SolarEdge addresses critical enterprise applications through its PV, storage, and UPS solutions.
You can learn more about our solutions for commercial smart energy solutions here.
For more information contact us at
Daniel.Sjodin@solaredge.com
www.solaredge.com
EME OUTLOOK:
WHY DID YOU CHOOSE TO WORK IN THE SOLAR SPACE?
Erik Martinson, co-founder and
CEO: “I’m an environmentalist and I have always liked electric cars and solar power, and I think that electrifying transportation and ensuring that we have renewable energy are the two main contributions towards fighting climate change.
“I also think that it is exciting to work in the field. When Bjorn Lind, co-founder of the company, and I came together we started looking into different fields to try and make a difference. We considered transport and renewable energy, and having studied Industrial Engineering and Management at university, that consisted of financial, engineering and sustainabilityrelated focuses, the solar space fit very well with our education, the environment, and our desire to help people become greener.” contract as to ensure that, in the process of helping its customers, it is also creating a community. In this way, every customer is interconnected to a grid that is shared, efficient and 100 percent renewable.
“We are exploding in our various markets, and we will be growing 100 percent this year,” Martinson informs us. “In light of this, we are expanding within Sweden.
“In preparation for this growth we are building the largest photovoltaic (PV) power plant that will be completed this year and will produce 18 megawatts (MW) of clean and renewable power in the south of the country. We are also currently a primary choice in the residential market and hold a quarter of the market share in the country, so we are looking to gain similar shares in alternative markets that we are entering over time.”
This is both a realistic and promising goal for SVEA Solar and stemming from this expectation the company is also investing heavily in its physical locations and IT infrastructure to best aid the all-important scaling of the business.
GoodWe Europe GmbH
The GoodWe SDT G2 series is one of the best options for home and commercial solar systems.
Its technical strengths make it one of the most productive inverter models on the market.
With its DC and AC performance improved, its highest efficiency reaches 98.3%. The second generation of the GoodWe SDT series is more than 45-50% smaller (depending on model) and the compatibility with bifacial modules significantly improves the competence of this compact successor.
With its up to 50% DC Oversizing and up to 10% AC Overloading, the power density is extremely high.
www.goodwe.com
Esdec
Esdec is a global leading supplier of solar mounting systems.
Driven by our purpose of enabling the transition to sustainable solar energy for future generations, we offer our customers the most innovative and comprehensive products and services.
Since 2004, we provide solar mounting systems for all types of roofs, both residential and commercial, to installers, distributors and EPC companies. In addition, we also deliver engineering support and expert advisory services.
Operating in more than 20 countries, our experts are dedicated to help customers transition to sustainable solar energy.
www.esdec.com
AIM AND DEDICATION
Having come from rather financially humble beginnings, SVEA Solar has developed to its present level of potential through answering the demand of an increasingly sustainable Europe, and through the hard-working nature of its teams, as Martinson explains.
“We started out with student funding, or what was called CSN funding; in a basic sense around €1,000 a month from studying that went into the financing of the company,” he tells us. “With this as our financial base we quickly and consistently worked on efficient spending and grew from there, building long term relationships with many suppliers and partners.
“For a couple of years now we have been working alongside Ikea in Sweden, Belgium, the Netherlands and Germany, and we are strengthening these relationships, and working very closely in order to scale up our business there.”
SVEA Solar has also been working with multiple other energy companies across Sweden, each of which is vital to this growth. On top of this, SVEA Solar recognises that its employees are a critical part to its past, current and future results.
“Hiring dedicated and hardworking employees as well as attracting talent have been key factors towards our success and development,” Martinson elaborates. “We have come from 200 to 500 employees, and by building a stable organisation we can ensure that continue to provide an excellent customer experience and brilliant solutions in the market.
“Our customers are the most important part of our business, and making and keeping them happy is at the centre of SVEA Solar; we could not achieve this without our talented people.”
In this relatively new decade, SVEA Solar has built a plan for the coming years. On top of internal company investments and the PV plant based in Sweden coming this year, the company is adding to its capacity to meet the expected future demands of electrification, transport and industryrelated solar.
“Our key priorities are to grow, as growth is in our DNA,” Martinson informs us. “In order to make a positive impact on the climate we need this growth, and alongside this, ensuring our positive customer experience and bringing in the most talented people in the space are all paramount to the future of the company.”
The company’s mission remains Tel: +46 10 -171 26 40 info@sveasolar.com www.sveasolar.com
- ERIK MARTINSON, CO-FOUNDER AND CEO, SVEA SOLAR
positively sustainability-driven, and looking to the upward path of promising growth, it is worth keeping an eye on SVEA Solar to see the business expand its offers and solutions across Europe towards the future of a greener decade and beyond.
