15 minute read
Bog’Art Group Building Romania
BUILDING ROMANIA
We speak to Bogdan Doicescu, Director of Business Development at Bog’Art Group, about the construction sector within Romania and the company’s latest construction projects and real estate developments
Writer: Marcus Kääpä | Project Manager: Ryan Gray
Sun Plaza
The construction and real estate market is a high performing segment, in Romania, but it has its challenges. There is a lot of opportunity for development, and we have been able to answer the growth of the market with long-term dedication to creating exceptional buildings that endure the test of time.”
The words of Bogdan Doicescu, Director of Business Development at Bog’Art Group (Bog’Art), provide us with an insight into the Romanian construction and real estate sector today; one in which the Bog’Art has risen to the upper echelons after 30 years of continuous activity and hundreds of major projects successfully completed.
“Bog’Art is one of the most reputable companies in this sector, as we are unique in providing integrated building services” Doicescu informs us. “We have grown from a family business to the level of a large corporate in Romania, in terms of business lines, manpower, and organisational procedures.
“It’s a great market in which to
We deliver performance.
IGNA INSTAL SRL can integrate and execute using mainly its own workforce, together with reliable partners, installation works for residential, commercial, office, hotel and industrial applications, already having in its portfolio all these types of projects.
Together with our partners, we are guided by the highest standards of excellence through performance, professionalism, and quality MEP projects works, providing a living example for the construction market. We wish to become the main supplier in the execution of projects for civil and industrial construction facilities and we want to ensure job satisfaction to our employees, rewards and the opportunity to grow continuously.
Our company is developed as an installation company, the organization’s infrastructure being compatible with the growing needs of customers and business partners, in terms of execution of installation projects and the provision of related services. Given the skills and knowledge of our staff, but also the market relations in the field of construction, we are proud to say that the activity of our organization is in full development. Our common goal is continuous development, supported by the performance of a well-cohesive team.
IGNA INSTAL SRL has reached now a team of 120 employees, structured on departments with a well-defined organizational chart, comprising the FINANCIAL-ECONOMIC, COMMERCIAL, EXECUTION departments, the last one comprising the Bidding department, the Design department, the Procurement, MEP PROJECTS, Quality and Safety Control.
Our expertise covers a complete range of installation services, as follows:
SANITARY INSTALLATIONS
• Water supply, including technical spaces • Indoor (domestic, rainwater) and outdoor sewerage • Fire fighting systems, including technical spaces
HVAC INSTALLATIONS
• Ventilation systems • Smoke / pressurization installations • Air conditioning systems • Heating systems
ELECTRICAL INSTALLATIONS
• Low voltage electrical installations
VERY LOW VOLTAGE INSTALLATIONS
• Fire detection and warning systems • Security installations (burglary, access control, CCTV) • Voice data installations • Sound systems
BMS
Building Management System (BMS) is a computer-based control system installed in buildings that controls and monitors the mechanical and electrical equipment of the building such as ventilation, lighting, power systems, fire systems and security systems.
Headquarters: 19A Dogarilor Street, District 2, Bucharest Work point: 43B Ghencea Blv, Ghencea Business Center, 4th Floor, District 6, Bucharest 0040 372 960 645 0040 371 605 744 (FAX) office@ignainstal.ro
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be a local player with high capacity but also great flexibility, because there are barriers to entry that foreign companies looking for big construction contracts may stumble upon, while at the same time we are able to provide nimble responsiveness for private real estate investors looking for building solutions.”
Bog’Art is an integrated building company based in Bucharest and is one of the largest general contractors in Romania. The company is a family business established in 1991 and has become a market leader in civil construction. The firm is most reputable for landmark projects requiring complex and innovative technical solutions. Bog’Art’s hands-on management and highly qualified staff promote a clientoriented culture that aims to optimise processes. The company achieves the quality performance and timely completion of its projects through its full range of building services. “We offer the entire value chain from start to finish of a building’s lifecycle,” Doicescu explains. “We have a real estate business that acquires and secures land and permits, secures bank financing or strategic equity partnerships, a design company that deals with concepts and building specifications, and steel production and aluminium façade systems providing important material inputs in the construction process.
On top of this, we have a rigorous and unified project management system that oversees other important aspects of operation such as the timeline of construction and stakeholder relationships, and a building management company that ensures a building is well-maintained after execution.
“In terms of preparing the projects, we can do everything in-house, and then we have multiple external partners that help us with the overall process. In short, Bog’Art provides its clients integrated building services throughout the lifecycle of the project.”
In order to successfully deliver a turn-key project, Bog’Art’s group of companies are equipped and organised to the scale of a large corporation yet carry the personal touch of a family business. The fully integrated building services provided by the company are client-oriented, with a strong focus on applied ingenuity and responsiveness to each specific project’s needs. Bog’Art has evolved throughout several business cycles for 30 years, achieving continuous growth and adaptability by working successfully with international property investors in Romania.
“WE OFFER A CRADLE-TO-GRAVE SERVICE THAT OVERSEES THE ENTIRE LIFECYCLE OF THE CONSTRUCTION PROJECTS AND RESULTING
One of the most reliable partners we have is undoubtedly Bog’Art. Our journey together started back in the ‘90s, when our General Manager, Mr. Dorel Gutu, first started to work with Bog’Art, and since then, many projects have been successfully completed and delivered to our clients. Trust and respect – two words that can perfectly describe our relationship built over the years.
In the years of activity we are proud of our top projects, which attest the fact that we are guided by the highest quality standards.
We can integrate and execute using mainly our own workforce, together with reliable partners, installation works for residential, commercial, office, hotel and industrial applications, already having in our portfolio all these types of projects.
Over time we have consolidated the relationships with our partners and collaborators. We deliver high-performance and high-quality solutions on time, regardless of the project type. We don’t compromise on quality.
To name a few projects delivered to our clients along with our reliable partner, Bog’Art:
U CENTER (ongoing project) - Class A office building (developed by Forte Partners), 45,000 sqm, execution of HVAC, Sanitary and Electrical installations
THE BRIDGE - Phases 2 and Phase 3 - Class A office buildings (developed by Forte Partners), 67,000 sqm, execution of electrical installations
CAMPUS C - Class A office building, 59,000 sqm, execution of HVAC installations KUWAIT EMBASSY in Romania, 3,000 sqm, execution of HVAC, Sanitary, Electrical and BMS installations
GW SQUARE (ongoing project) - Class A office building, 44,000 sqm, execution of ventilation installations
For more projects information, please visit our website at https://en.ignainstal.ro/portofoliu
We want to congratulate the whole Bog’Art team for the fulminating journey it has had during these 30 years and also for winning the Romania’s Best Constructor award for 8 consecutive years. We are grateful to be part of this success and we want to thank Bog’Art for all our collaboration over the years!
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The long-standing local relationships, accumulated know-how, and devoted professionals in its team reflect the company’s expectations of higher building standards across the industry; a notion that Bog’Art works towards with every project undertaken.
“We are most well-known for building landmark office buildings, and at the same time we are welldiversified to build warehouses, shopping centres, institutional facilities and even our own residential projects; an area which we are looking to grow significantly,” Doicescu explains. “These projects give us a consistently balanced portfolio of project types and we are constantly looking to build just about anything of significant size or complexity that fit our company profile.
EME OUTLOOK: CAN YOU TELL US ABOUT YOUR CAREER PAST AND HOW THIS HAS SHAPED YOUR PRESENT ROLE?
Bogdan Doicescu, Director of Business Development: “I have been involved in the industry for longer than I can remember; I spent my childhood around freshly poured concrete, and I have pretty much gained lifelong experience alongside my family in this business.
“My father founded the company, and I followed the business management approach. My undergraduate college experience studying Financial Economics and Business Management at Columbia University allowed me to see the various and different realms of the real estate business and following this I then obtained a Master’s degree in Real Estate Development at New York University (NYU).
“I ended up transitioning back to Europe by working briefly for Canary Wharf Group in London, and this experience really helped me understand the alignment between real estate and construction sector as well as longstanding impact of a project. Now I am in charge of the leadership and strategic development of the Bog’Art group of companies in my role as CEO of the holding management.
“At the same time, I am head of the real estate business which has grown substantially since I became involved. In my current position, I oversee the development of Bog’Art’s strategic mission of creating a fully integrated building company in Romania, with a streamlined approach from the first steps on empty land to effectively managing a building years after completion.”
ART CITY
Consisting of 140 premium units with a built area of 19,500 squaremetres (sqm), Art City stands as one of Bog’Art’s current construction projects that truly represents the company’s aim, achievement and ability to create progressive and impactful buildings with complete coordination from start to finish. The buildings are currently under construction and are over half-sold, with the delivery of the building scheduled for delivery by mid-2022.”
“Art City is an in-house project for the group, from the first drawn lines on the land to the last details of the building finishes and amenities,” Doicescu elaborates. “To get this underway we applied for and acquired land from a large oil and gas company and redeveloped the area while investing in green technologies and sustainability-centric elements of design and master planning to reshape an entire area in Bucharest.
“Now we are completely transforming a new neighbourhood, and that’s why we have rebranded it ‘Art City’; it will have a major impact on the surrounding area that was formally overlooked to become more of a design district. We partnered with an art school and collaborated with the art community, and we have a new concept of promoting design and cultural values, in effect bringing life to the area.”
Art City showcases Bog’Art’s ability to deliver a project from a state of
EXCELLENCE IN SOLUTIONS
The leading strategic partner for smart energy efficient Indoor Air and Critical Air Solutions and be recognized by our customers as the technology leader providing highest quality standards for improved Air Comfort, safety and well being.
CSR
In accordance with the Romanian Green Building Council standards, Bog’Art’s sustainable projects incorporate design and implementation standards that are both environmentally responsible and efficient.
As a general contractor, the group is able to ensure that projects meet the sustainability requirements of BREEAM and LEED certifications.
The methods and technologies implemented include, but are not limited to:
• Optimisation of job sites in order to reduce energy and waste.
• Evaluation of existing infrastructure and renovation of existing structures to minimise land usage.
• Energy-efficient design that optimises orientation of the building.
• Façades that minimise solar load and heat loss in order to reduce the operation of mechanical systems. • Durable materials that extended the building’s life cycles.
• Low carbon technologies and construction materials to avoid ozone depletion.
• The usage of recycled materials and construction waste whenever feasible.
• Water-saving plumbing fixtures and the re-usage of water supply.
• Energy-efficient roofs and water collection systems.
• High-performing mechanical systems for heating, ventilating and cooling that save energy and minimise operational costs.
• Energy efficient lighting tools such as LED fixtures, time and motion sensors.
• Building Management Systems to monitor and thus control energy usage.
• Use of alternative sources of energy such as solar, geothermal or co-generators that back existing power supplies.
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empty land to the conception, design and a high standard of execution that exists as the core of the company’s service.
“It is something that we as a group are very proud of,” Doicescu reflects. “It is one of the biggest single investments in the real estate sector, a business we are expanding significantly. We have also secured further land to expand the project with a plan set for the future. This could lead us to install over 1,000 extra units in the next five years.”
BUILDING THE COUNTRY
Bog’Art aims to contribute to the growing infrastructure needs of Romania, which includes working alongside and receiving investments from the government in order to see major projects. Brașov Airport is one such project, and one of several airports that the company has worked on and currently completing. Baneasa Airport is another example regarding a historic landmark, with restorative and delicate projects that Bog’Art undertakes with the utmost dedication and care.
“There is architectural significance to the building; it has a large dome structure and it’s a very complex design that requires delicate restoration work,” Doicescu informs us. “We not only need to ensure quality but also details in our work, as it’s a lasting monument that will represent how we build. Although highly complex, we’ll be very proud of this project when finished and it will still function to the benefit of the country.”
GREEN CONSTRUCTION
With naturally progressive values at heart, Bog’Art’s approach to sustainable construction is based on the best building practices that emphasise long-term affordability with minimum environmental impact. These are the four guiding principles that the group aims to achieve for the entire life cycle of the buildings it creates through its designs and practices: efficiency, utility, durability and comfort.
Bog’Art ensures that these four principles are met through multiple means. These span the usage of recycled materials, and minimising construction waste generation and toxic emissions, to the optimised management of water and energy consumption for the betterment of the environment.
“We involve the most sustainable technologies in each of our projects,”
Doicescu affirms. “This is incredibly important as green buildings are in high demand as well as being a necessity. On top of this we aim to source local materials to reduce the carbon emissions caused from deliveries, and more advanced technologies such as smart shading panels, efficient lighting systems, geo-thermal heating pumps, electric charging stations to name a few.”
EME OUTLOOK: HOW DO YOU
RECOGNISE THE IMPORTANCE OF YOUR EMPLOYEES AT BOG’ART?
Bogdan Doicescu, Director of Business
Development: “Having the right employees is crucial to any successful company, and ours are one of our biggest assets.
“We have a high performing corporate culture backed up by over 30 years of building experience and project management. Our hiring process involves bringing people in from universities and investing in the education of new staff. This includes mentorship by senior members of the company, and I believe that it’s because of this thorough training, dedication towards our employees, and trust in them; that is, we have such a high retention rate.
“We have invested in technology such as BIM (building information modelling) and other software that allows all of our employees to access and add to the status of projects across our entire operation. This keeps everyone on the same page when it comes to construction developments and allows everybody the same 360 insight into the group’s progress in different areas, as well as maximising communication between each of members of a team with many operations unfolding simultaneously.” Globalworth Campus
Mora Residence
City Gate
For Bog’Art, a building designed in a sustainable way decreases the environmental impact over the entire lifecycle. It also has a positive impact from a financial point of view, as green methods are one of the most effective ways to reduce costs in the long-term.
Bog’Art’s focus on sustainability goes beyond design and certifications, taking into consideration the needs and benefits of its buildings’ tenants. Timpuri Noi Square
Through applying these values, our company helps to create healthier and more productive environment for building occupiers.
“One of our main priorities is to make each businesses segment streamline its relationship with one another,” Doicescu tells us. “This is in order to extract value from the interdependence of the complex processes involved in getting a building off the ground efficiently and ensuring it lasts forever, by considering all relevant inputs throughout the construction process.”
THE FUTURE OF BOG’ART
In the next few years, Bog’Art is looking to expand and diversify its businesses. Led by green construction and high-quality development, the company plans to make its mark on Globalworth Campus
the industry for the long term.
“We’re looking at more work on the construction side, but also to grow the auxiliary businesses such as our steel production and façade systems factories, building management company and our own real estate investments,” Doicescu says. “We want to grow these businesses in order to secure the entire value chain, with our unique position of providing integrated building services in Romania.”
BOG’ART GROUP
Tel: 0213104552 office@bogart.ro www.bogart.ro
