SECTOR INSIGHTS
SECTOR INSIGHTS /
WHAT DOES THE FUTURE HOLD FOR THE GLOBAL MEDIA LANDSCAPE IN 2023? ― Are physical media activities finally returning? Find out the ways global consumers adjusted their engagement with information and entertainment amidst various global phenomena, and how are they likely to evolve their media consumption patterns.
by YouGov
38 / orient-magazine.com
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lobally, digital media, streaming activities and interacting with social media are set to see the biggest increase in consumption over the next year. The media industry is facing new challenges as a result of the effects of significant global events such as the easing of the global pandemic and the cost-of-living crisis. How have consumers across the globe changed how they interact with information and entertainment in these modern times, and how are their media consumption habits likely to change? According to YouGov’s report, digital media is becoming more prevalent in everyday life, with more than 9 out of 10 (95%) global consumers visited social media/ apps in the past 12 months and a similar proportion (93%) intending to do so in the next 12 months. Our data also shows a decline in consumption for traditional media such as listening to the radio and reading newspapers or magazines in print or online. In contrast, digital activities saw the largest increases in consumption in the previous 12 months, with more than three in ten stating they spent more time accessing websites or apps, streaming video, and interacting with social media.
Issue 90 / January 2023