ELECTRICITY Through the Screen
Weathers embarks upon a unique approach to connecting with their audience
A
s musicians search for innovative ways to guide music into the homes of listeners, Los Angeles based alternative rock group Weathers brings to light the once inflamed soul changing experience of live concerts. In the transition to a remote lifestyle for most during the worldwide pandemic, the band not only releases two singles “Always Tired” and “C’est La Vie” in a five month period, but creates a true, virtual live performance right from viewers’ screens at home. Now, this is no ordinary livestream in an artist’s bedroom where they answer questions about their daily routines or expose the meanings behind popular lyrics. But a full out recorded video shoot in a studio-sized venue with multiple camera angles alternating every few seconds, blaringly projective lights, and a statement wardrobe that makes you feel underdressed in your own quarters. Weathers’ image precedes them as an authentically pronounced band that carries their sets with unforgettable showmanship: whether they open or headline 34
Orange Appeal | 2020
a show. The concert simulating, live viewership on July 18th, via the streaming service Veeps, stages no difference from the reputation that seizes the audience’s excitement as they portray their usual booming choreography whilst losing themselves in the music. A live concert emulates a completely different environment than the ritualistic procedure of bumping a personalized playlist between the ears. There is a present in-the-moment phenomena that happens a sea of bodies look up in a trance at their favorite artists whilst repeating memorized lyrics back to them and watching the pure excitement that is taking place on stage. Fans feel free from judgment and, often, a sense of euphoria visualizing the performance occurring in front of them. That irreplaceable feeling is savored today as the world cuts off social congregation on account of the mass spread of COVID-19. People begin to crave a spec of connection and liveliness by turning to musicians who use the outlet of music as a sparking ardor. With tours pushing back dates and entertainers trying to find cre-
SCREENSHOTS FROM THE LIVESTREAM
By MELODY BATHAEE