Online Trainer Education

Online Trainer Education (OTE) is a leading fitness business education company that helps personal trainers, strength coaches, nutritionists, and fitness professionals build successful online coaching businesses. Founded by Adam Hayley, a former gym-floor coach with over 11 years of experience, OTE was created to solve a common problem in the fitness industry: limited income, long hours, and burnout from one-to-one in-person training. OTE’s core mission is centered on freedom—freedom from capped earnings, rigid schedules, and location-dependent work. By teaching coaches how to transition to online personal training, Online Trainer Education enables them to serve more clients, earn a predictable income, and design businesses that fit their ideal lifestyle. Today, more than 3,500 fitness professionals worldwide are proof of OTE’s impact. The organization specializes in online coaching education, fitness business mentoring, and online trainer systems. Its programs focus on three key pillars: client attraction, delivering real client results, and building scalable systems. Rather than relying on social media fame or aggressive sales tactics, OTE teaches practical communication, offer creation, and relationship-based client acquisition. This approach helps coaches build long-term, recurring income, with many earning £5,000 per month and top performers reaching £10,000–£20,000+. A major differentiator of Online Trainer Education is its done-for-you systems. OTE provides in-house technical support to set up booking calendars, payment systems, onboarding automations, and client workflows, allowing trainers to focus on coaching rather than software. With a strong income guarantee and a proven track record, Online Trainer Education has become a trusted authority in online fitness coaching, empowering trainers to build sustainable, location-independent businesses that truly work on their terms.