2018 Faces of Omaha

Page 64



challenges in regard to goal setting and succession planning. “Each generation has different risk tolerances and objectives, and those need to be clearly defined and communicated,” notes Rod Jewell of MassMutual. Creating a succession plan helps ensure that a family business will continue to flourish when a family member develops a serious illness, dies, or retires. Taking a long-range view of the company’s future can be difficult if most of the owner’s time and energy is involved in getting from one month to the next, so it’s important to find a trusted adviser who can introduce the business owners to various options and help to engage in thoughtful planning. Jewell takes a holistic approach to working with family-owned businesses and enjoys helping them navigate the complexity

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of insurance benefits, investment strategies, and tax laws to help achieve a smooth transition of leadership. In addition to having 35 years of experience in life insurance, Jewell holds the following designations: certified family business specialist, certified life underwriter, and certified long-term care consultant. MASSMUTUAL CENTRAL U.S. 100 S. FIFTH ST., SUITE 2300 MINNEAPOLIS, MN 55402 402.397.8600 MASSMUTUAL.COM Rod Jewell is a registered representative of and offers securities through MML Investors Services, LLC. Member SIPC www.sipc.org [ADD Rod’s supervisory office address and telephone number here]. MassMutual refers to Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, MA 01111-0001, and its affiliated US insurance companies. Local sales agencies are not subsidiaries of MassMutual or its affiliated companies.


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