32 | B2B MAGAZINE · 2018/2019
OBI CREATIVE MEDIA BUYING TEAM To create a company at all is a precarious endeavor wrought with perseverance and tinged with equal parts fear, failure, passion, and improvement. To then grow that business from a small cluster of close-knit colleagues to a crew approaching 50 professionals is an equally perilous venture. Yet that is exactly the adventure that Mary Ann O’Brien has led her talented team of industry veterans (Pictured here: front row, from left: Lana LeGrand and Valerie Sutko; and back row, from left:- AnnMarie Fereday, Mary Wajda, Mary Ann O’Brien and Teri Vierregger) on over the past two years. Through strategic acquisitions and smart hiring, OBI brought media buying, web development, and digital services in house, complementing its existing strengths in research, integrated PR and communications, integrated marketing planning, account services, and of course, creative execution. From its new home in the Lumberyard District, this female-led enterprise champions bold, informed, results-oriented marketing and advertising. While nearly all of OBI’s departments are helmed by women, the media department, which is the agency’s most recent addition, adds a critical capability to OBI’s wheelhouse.
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OBI’s Female-Led Media Buying Department Stacked with Industry Vets Led by industry veteran and former MediaWorks owner Teri Vierregger and OBI Director of Planning and Activation AnnMarie Fereday, OBI’s media buying team closes the loop opened with research by sealing campaigns with results. They, along with Account Director Mary Wajda and Resource and Reporting Manager Valerie Sutko, direct traditional and new media planning and buying activities for clients in Omaha and across the globe. “We have the full resources of the Customer Research & Data Science Department at our disposal to hone exactly who we need to target with our ad buys,” says Vierregger. “Add to that our expertise in knowing where to find those ideal audiences and we are creating immensely effective campaigns for businesses.” Integrity is Essential to Results at OBI From inception through execution, OBI has the professionals in place to ensure it targets the right people at the right time with the right message for its clients. OBI pairs that excellence with a strong commitment to transparency in its operations, a reality that was affirmed recently with an Integrity Award from the Better Business Bureau.
“I am honored every time someone entrusts us with their business and was deeply moved when we won an Integrity Award,” says OBI CEO and Founder Mary Ann O’Brien. “Nothing matters more to me than acting with integrity as we achieve results for clients. What that looks like on a daily basis when it comes to media strategy and buying is reconciling every ad buy after it runs to ensure our clients got what they paid for. It means choosing placements that generate results from real humans and not bots, but in a larger sense, beyond media buying, a genuine commitment to integrity means acting in our clients’ best interest at all times.” At OBI, year-over-year double-digit growth, an ever-expanding team, and burgeoning client base show that acting with integrity, delivering intelligent communications plans, and achieving serious results for businesses in media buying and beyond go hand in hand. 4909 S. 135TH ST., SUITE NO. 200 OMAHA, NE 68137 402.493.7999 INFO@OBICREATIVE.COM OBICREATIVE.COM