ART DE VIVRE
CESARE CITTERIO, CTO OF THE SLEEPING COMPANY: «Sleeping is synonymous with happiness» By Helena Litvak
“We love to sleep, thus to us, sleeping is synonymous with happiness,” Cesare Citterio, CTO of T.S.C. (The Sleeping Company) told us. Sleep is also essential for our good health and well-being. How we feel during the day depends, in part, on how we slept that night. But, don’t close your eyes yet. First read, Hello Monaco and Allure Luxury Group’s exclusive conversation with Cesare Citterio, representing three generations of experts in the sleeping industry, from the heart of elegance and beauty — Lake Como, Italy. to keep constantly investing in R&D and find innovative solutions to guarantee that each person who chooses our products reaches the maximum comfort while sleeping, and we can say this is also our mission. I think our main commitment is to listen to our customers’ needs, then turn them into made-to-measure products, so that we can give them dreamy nights — spoiler alert… the imminent Orsa Maggiore collection will entirely revolve around this virtue. : How important is sleep for good quality of life? Cesare: We sleep for almost one third of our life. We spend almost one third of our day in bed and, just like we try to get the most out of what we do during the day, we think noone should settle for an average sleep. Sleeping well makes you start the day full of energy so that you can face your daily challenges.
The Sleeping Company is an Italian manufacturing operation in the hi-end bedding industry for residential and hospitality.
Hello Monaco: When and how was the T.S.C. (The Sleeping Company) founded? Cesare Citterio: T.S.C. was founded in the mid-70s by our grandparents. To be honest, the original company was already operating from the ‘60s as a producer of springs for the upholstery industry. Then, like many other realities of that time, both manufacturing and industrial (even way bigger), everything was born from a simple intuition: long ago, there wasn’t a real sleeping culture, so what
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our grandparents did was to start with their actual know-how and transfer it into a new product — yes, firstly to help them sleep — Hence a simple company operating as a third party in the upholstery industry turned into a mattress manufacturer, which is currently led by the third generation of the family. : What is the mission of the company? Cesare: Well, basically we all like to sleep, very well I might add. So, what we do is
But not only this: good sleep allows us to have higher levels of attention during the day, giving our brain the opportunity to clear out toxins. Our body regenerates and our life is naturally better. : Lake Como is one of the most luxurious destinations in the world. What influence does it have on running the business there? Cesare: Como Lake is without any doubt one of Italy’s (and world) jewels. It is synonymous with beauty and elegance. We are proud and consider ourselves extremely lucky to live and work in such a context, from which we try to absorb the best influence. First of all, we seek refinement and elegance for our products. A good mat-