INDUSTRY
Website
Getting meat facts out there
F
armers who want to get their facts straight on red meat should flick through the new ‘Making Meat Better’ website, created by Beef + Lamb New Zealand and the Meat Industry Association. It gives plenty of reasons why NZ-grown red meat is tops. The website directly answers ‘Does Red Meat stack up for the Planet’ (courtesy of Professor Derrick Moot rattling off some very digestible facts in a four-minute video) while giving evidence why he is comfortable choosing to eat NZ red meat. Stewart Ledgard, AgResearch principal research scientist, answers ‘does it take 15000 litres (L) of water to grow 1kg meat?’. This headline-grabbing figure out of the Netherlands included natural rainfall, he said. Extraction of water (known as blue water) is the figure you want to look at, he said, and this is 210 L/kg for beef and 46L for sheep in NZ. Far less than 15,000.
Heading out to dinner with a group of eco-warriors or conscious foodies? SWOT up on your beef facts by visiting ‘Making Meat Better’ website first – www.makingmeatbetter.co.nz
Where food is grown is more important than the type of food itself. Consumers should compare inputs/outputs per nutrients provided by the food and meat proves a winner in this regard. As to whether a non-meat diet is as healthy and balanced? Nikki Hart, nutritionist, answers this one. Ministry of Health guidelines are to eat up to 700
grams/week (raw weight) of red meat. This is three portions spread through the week. “It’s about eating what you need.” Come on, Kiwi farmers. Get sharing this website on social media and get the facts out there. Yes, it is meat industry-funded, but it’s upfront on this. The aim is sharing and discussing the science that underpins the facts.
SIRES OF 2021 BULLS INCLUDE:
HOME
Is where the Hallmark is.
TAIMATE LAZARUS MUSGRAVE STUNNER RANGATIRA TAURUS RANGATIRA 91 STERN 610 MILLAH MURRAH LAKESIDE
TUESDAY
15th JUNE 12:30PM
*New Sale Date and Time*
HALLMARK ANGUS 1ST ON-FARM BULL SALE TUTIRA JUNE 16TH ~ 4 PM ~ 2021
BULLS ALSO AVAILABLE BY PRIVATE TREATY MAX TWEEDIE: 068397380
JUSTIN & MEG KING, 34 PAULSEN ROAD, TAKAPAU
P: (06) 855 8288 | M: 027 248 8400 | E: justin@brookwood.co.nz
www.brookwood.co.nz
56
Country-Wide Beef
May 2021