NextGen Leads

NextGen Leads, LLC is a technology-focused digital advertising company established in 2014 and based in San Diego, California. The company delivers targeted marketing solutions for the insurance industry by connecting agents, brokers, and carriers with consumers actively searching for coverage. Its services support 65 health insurance, Medicare, and auto insurance, allowing clients to engage high-intent shoppers while maintaining visibility and control across every stage of their campaigns. The company operates in the insurance marketing and data solutions space with a strong emphasis on transparency and consumer trust. NextGen Leads is built around ethical practices that prioritize privacy, accuracy, and regulatory alignment. By leveraging owned traffic sources and real-time validation, the company helps insurance professionals reach qualified prospects at critical decision moments, improving efficiency while reducing wasted spend and unnecessary friction in the customer journey. NextGen Leads offers data leads, live transfers, and direct calls designed to support different selling styles and business goals. Data leads are sourced from company-owned websites, verified for accuracy, and delivered in real time with detailed filtering options. Live transfers and direct calls connect agents with prequalified consumers through a US-based call center, ensuring clients pay only for engaged prospects with a genuine interest in coverage. All campaigns are managed through a proprietary technology platform that provides complete operational control. Clients can start, pause, or adjust campaigns instantly while managing bids, budgets, and delivery schedules through an intuitive dashboard. The platform uses a second-price auction model that supports fair pricing by charging the winning bidder only slightly more than the second-highest bid, preventing overpayment while preserving access to high-value opportunities.