CCL LABEL
Go with the float! EcoFloat White enables the move from white HDPE packaging to transparent PET bottles and containers and combining it with a white, opaque sleeve. The low-density sleeve material supports floatation separation from PET during the recycling process.
“By using PET bottles with a white sleeve, dairy brands and manufacturers can achieve two benefits at once”
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CL Label, a world leader in specialty label, security and packaging solutions, has launched a new version of its established EcoFloat low density polyolefin sleeve material, EcoFloat White. Guenther Birkner, member of the management team at CCL, comments: “EcoFloat White will enable larger recyclability for dairy packaging – we expect it to be a gamechanger. The dairy industry often utilises HDPE bottles for yoghurt and probiotic drinks packaging or the packaging of similar products. Yet these white HDPE bottles are rarely recycled back into food grade applications for several reasons, including strict food contact regulations. Ultimately, the bottles leave the packaging loop. “We have seen a large trend to move away from HDPE, in favour of PET, which works well in terms of recycled content for food packaging. We are looking to support this trend with a functional product decoration.” Closing the loop on milk bottles “Legislation like the European Green Deal and the Packaging and Packaging Waste Regulation will drive ‘design for recycling’ or eco-design in the coming years. Every industry must develop packaging that is actually recyclable,” explains Marika Knorr, head of sustainability and communication at CCL Label. “Until now, many white HDPE bottles have left the closed loop for food grade packaging and are lost for re-use in a circular sense. By using PET bottles with a white sleeve, dairy brands and Continues next page
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PACKAGING REVIEW // I SSUE 04
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