HAIR CARE
Get stronger hair, wash after wash
than untreated hair. It works by creating additional hydrogen and ionic bonds within the hair keratin
structure, by penetrating deep into the hair fibre, to the cortex, and restores
Using cost-effective technology, Ashland is bringing the benefits of bond multiplier technology to the hair care industry with FiberHance bm solution. This awardwinning functional ingredient is available locally from IMCD South Africa.
B
hair fibre strength back to levels of virgin hair. Figure 1 shows the results of a comparative cyclic fatigue tensile test on FiberHance bm solution versus a fully formulated shampoo. These results suggest a mere one percent of the ingredient is capable of outperforming
ond multiplier is the buzzword
bonds and linkages are damaged
a well-known commercial shampoo,
for products that claim to repair
or broken. The main causes of
which is formulated with a long series
broken hair bonds as a result of
damaged and broken hair are
of ingredients typically claiming to
harsh treatments like bleaching,
ageing, chemical treatments and
have a positive effect on repairing and
environmental aggressors.
protecting the hair fibre.
colouring and heat styling. Olaplex, launched in the US in
FiberHance bm solution not only
According to Ashland, the
December 2014 as a professional hair
typical anti-breakage
care treatment to ‘end bad hair days’,
solutions currently on
continues to enjoy great acclaim with
the market only work
celebrities even swearing by it. Since then,
on the surface of
raw materials suppliers have developed
the hair by coating
new and innovative products for home
or strengthening it
use, some positioned as prevention pre-
through the use of
treatments and others to repair damage.
proteins. However,
In 2017, Ashland launched FiberHance
the long term and
bm solution – a small molecule in which
most effective solution
the chemical structure and dimension
is to repair and restore
have been specifically designed to
the internal structure.
DID YOU KNOW?
improves the strengthening performance of a shampoo but can also
simplify a formulation Ashland’s FiberHance bm solution received the Gold award in the category through the use Best New Functional Ingredient at inof one ingredient cosmetics Global in London, in 2017. instead of using FiberHance bm impressed judges with many to achieve its use of unique and sustainable the desired results. In ingredients that work simultaneously addition, this material to create and strengthen hair fibres without compromising can be added at any colour. time during the mixing process, though it’s best if
optimise multi-bond interactions within
added at the end before pH and
hair’s keratin cortex. The company’s payoff
Strengthened from within
line for this technology says it all: ‘Who
FiberHance bm solution (INCI:
viscosity adjustments are made. The
helps strengthen hair from the inside out?
Hydroxypropyl Gluconamide (and)
pH should be adjusted from four to five
We do!’
Hydroxypropyl Ammonium Gluconate)
for optimum performance. •
Weak hair breaks easily, is frizzy and
is an innovative, unique and patented
difficult to manage because the inner
ingredient that strengthens the internal
structure has been compromised, so
hair structure up to three times more
Figure 1: FiberHance bm solution test shampoo (#Z351-18A) versus a commercial product
Ashland – www.ashland.com IMCD South Africa – www.imcdgroup.com/ worldwide/south-africa
premium strengthening shampoo prototype (#Z351-18A). + 1% as is fiberHance™ bm solution showing best results in this comparative test
Control 3x Bleached
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| JANUARY 2018 | P C Review
commercial serum deep repair shampoo with: panthenol cationic hydrolyzed protein hydrolyzed protein mix of seed oils