HAIR CARE
Eco-friendly active ingredient for hair that shines By 2023, the global hair care market is expected to reach $100bn. Products with “shine” attributes amount to 40% of the category, subsequent to those with natural or botanical appeal, according to Mintel GNPD survey results. ProShine by Chemyunion is a new vegan active ingredient designed to deliver intense shine and colour enhancement in dyed, bleached and natural hair.
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he perception of shine is often associated with beautiful and healthy hair which justifies the need for continued research into solutions that improve and maintain this effect. There are multiple factors that directly affect hair’s shininess, such as whether or not hair fibres are clean, the uniformity and integrity of the cuticles, extent of damage to both the surface and internal fibre structures, colour, morphology, hair density on the scalp and capillary fibre alignment. When the cuticles are more uniform and better aligned, hair’s ability to reflect light is improved and it appears brighter. Cleaning and intensive care, damage caused by UV exposure in the regions of the cuticle or cortex, heat treatments,
"ProShine is 100% plantbased and fully biodegradable"
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chemical treatments such as discoloration and straightening, and the act of combing or vigorously brushing hair can all result in a loss of shine.
GREEN INGREDIENT FOR SHINY HAIR Although there are several shine-enhancing ingredient technologies on the market, hair care brands and manufacturers are seeking more sustainable alternatives. To meet this need, Chemyunion developed ProShine, an eco-friendly active ingredient designed according to green chemistry principles to deliver intense shine and colour enhancement in dyed, bleached and natural hair. ProShine has a very interesting mechanism of action. It interacts with the main keratin structures of the hair fibre by forming a uniform molecular film with a high refractive index which is necessary for obtaining intense shine. The interaction of ProShine with the amino acids of the
ProShine delivered 127% more shine on bleached hair, 42% more on dyed hair and 19% more shine on natural hair when tested at 1% in a finished product
hair fibre have been proven in an in silico modulation. Available in South Africa from Chemgrit Cosmetics, ProShine is 100% plant-based and fully biodegradable. It can be used in shampoos, conditioners, hair masks, leave-in treatments, styling creams and finishing products. • Chemgrit Cosmetics – www.chemgritcosmetics.co.za Chemyunion – www.chemyunion.com/en
Chemgrit Cosmetics (Pty) Ltd supplies raw materials and ingredients to the cosmetics, skin and personal care industries. - Personalised Service - Outstanding Quality - Reliability - Flexibility www.chemgritcosmetics.co.za | 011 397 4455 info@chemgritsa.co.za | johrinda@chemgritsa.co.za
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AUGUST 2021 // WWW.PHARMACOS.CO.ZA
