ETHNIC CARE
Next-gen emollient offers a sustainable alternative to silicones After many years of research and conscious innovation, Seppic has launched Emogreen HP 40. The introduction of this sustainable and biobased emollient comes at a significant time when the sustainability profile and performance of ingredients are increasingly being challenged. Emogreen HP 40 is a versatile texturising ingredient and highly compatible in formulation design.
T
his newcomer from Seppic extends the highly-pure and sustainable Emogreen™ range of emollients. Obtained using a patented process, Emogreen™ HP 40 is a textured and slightly viscous emollient. It offers an effective and sustainable alternative to heavy silicones, mineral oils and other synthetic emollients. Emogreen HP 40 is 100% plant-based, patented and inherently biodegradable, offering brands and manufacturers a formulation technology with a more virtuous environmental footprint. It imparts film-forming properties with a smooth enveloping and supple after-feel and no tacky effect. This outstanding multifaceted capacity will significantly enhance the efficacy and preferred performance of any type of cosmetic application, from skin care and makeup to sun care etc.
EXCITING THERMAL PROTECTION PERFORMANCE The thermal protection performance* of this emollient is something to be acknowledged by brand owners, manufacturers and end-users of hair care products. Emogreen HP 40 offers the same sensory and application benefits of silicones such as dimethicone, dimethiconol, cyclopentasiloxane and dimethiconol, but without their greasy and sticky sensation drawbacks. It also helps to preserve the keratin structure of hair during thermal treatment in order to maintain its health and to protect it. The emollient offers additional performance benefits such as anti-frizz, volume control and easy combing – all of which have been demonstrated as a result of the product’s substantivity on the hair fibre and its ability to smoothen hair scales. Check out Table 1 for a high-performance precious hair oil formulation featuring Emogreen HP 40.
AUGMENTING SUSTAINABLE FORMULATION DESIGN Available in South Africa from CJP Chemicals, this multifunctional ingredient is highly compatible with other formulation ingredients, easy to use and cold processable. With this new launch, Seppic consolidates its position as a social and environmentally responsible supplier to the hair care industry. Jennifer Fryscher, Seppic’s emollients product manager, comments: “Emogreen HP 40 widens the field of possibilities for responsible and sustainable formulation design in the hair care industry, addressing demands in terms of efficacy and custom-made care.” •
Table 1: Precious hair oil (EU07746) Phase
Ingredients Lanol 2681
Did you know? Dimethiconol-based mixes have been widely used in hair care products to improve hair’s appearance and texture. Yet, their use is on the decline as a result of the synthetic origin of dimethiconol and its negative impact on the environment. As there is an increased need for an effective alternative, Seppic presents Emogreen HP 40 as an ideal solution.
A
% Up to 100%
Emogreen™ (1) HP 40
5.00%
Limnanthes Alba (Meadowfoam) Seed Oil
5.00%
Cocos Nucifera Oil
20.00%
Simmondsia Chinensis Seed Oil
20.00%
SEA SATIN™
1.00%
Fragrance
0.20%
Tocopherol
0.20%
This velvety gliding oil offers volume control and curl retention for shiny hair
Organic Raw and Refined Shea Butter Avocado Butter Organic Grape Seed Oil Organic Castor oil Hydrolysed Wheat Protein Olivem 1000, 900 & 300 Rhassoul & Bentonite clays BTMS 25%
Natural Hair Care Ingredients www.nauticaorganics.com 083 266 2657
*assessment of the thermal protection of Emogreen HP 40 alone and in formulation via the measurement of keratin deterioration by Xpolar technology (Kmax Innovative System) on healthy Caucasian hair after 50 passes of heat treatment at 210°C.
CJP Chemicals – www.cjpchemicals.co.za Seppic – www.seppic.com
WWW.PHARMACOS.CO.ZA // APRIL 2022
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