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Promac expansion to mark 30th anniversary
Promac Paints, privately-owned South African paint producer has expanded its operations with the installation of additional automation and capacity at its Silverton, Pretoria plant.
A
fter the company’s new expansion, and the acquisition of the 51-yearold Cedar Paints two years ago, Promac now has an impressive
total production capacity of 60 million litres. The company has come a long way since
it was founded in 1991 by Vaughan Prost and Stephen Reinecke. Armed with experience in paint raw materials, quality assurance, as well as production and planning, the two lifelong friends saw an opportunity to stand out in what was a highly fragmented paint industry with over 400 registered paint producers. The founders’ aim was to establish not only a brand, but also provide quality paints at affordable prices. The growth in sales, now driven by board
to provide information and solutions to property-
company in 2003 has continued to reflect
owners, retailers, architects and designers, to
customer appreciation of the Promac
upgrade their expertise and boost the image of
philosophy. Financial control also has been
the coatings sector. With vast experience and a strong focus on
particularly in pandemic times – and here the
essential business activities and environmental
fourth director, Johan Joubert, who joined in
consideration, Promac has held ISO 9000:2015
2005, has played an invaluable role.
accreditation since 2003, Agrément Certification
The company is now a household name in
for some of its special purpose products, and
South Africa with over 50 registered trademarks
is a committed and enthusiastic member of the
and hardware outlets nationwide. Promac’s
South African Paint Manufacturing Association
wide range includes the respected MicaGuard
(SAPMA). Promac co-founder and director,
textured coatings, Easycoat range of paints,
Stephen Reinecke, serves on both the SAPMA
RB10 primers and strippers, Dimensions acrylic
management and executive committees.
coatings, I-Paint and Harris brushes, primers,
The Promac brand is also well established in
wood strainers, roof protection, and special
Namibia, where it has been manufactured under
custom-made coatings for contractors.
licence for the past 20 years by ISO 9000:2015
The Promac market is diverse and includes property-owners, architects, building contractors,
FEBRUARY 2021 DIY & INDUSTRIAL TRADE NEWS
and the mining sector. The company is committed
member, Andrew Cottrell, who joined the
vital for the company’s strategic growth –
www.fortknoxlocks.co.za
‘Sapma – new manco member’: Stephen Reinecke (right), director and co-founder of Promac, welcomed to the SAPMA Management Committee by Aggie Argyrou, chairman of SAPMA, last year.
company, Coral Coatings, which has Barend Koch as owner and managing director.