Design Defined | di-'zīn | di-'f ī nd | I
t's helpful to familiarize yourself with common design styles so when you sit down to write your marketing copy for your new listing, you have a wealth of information to pull from. Or, maybe your new clients are looking for the perfect blend of modern and rustic— understanding what they want will save you time and help you hit the ultimate goal: fulfill your clients' needs. It's not unusual for Realtors® to work with designers, just as they would with a home stager. Deborah Leamann of Deborah Leamann Interior Design in Pennington says she advises Realtors® "what needs to happen in real time" to help a home sell with regards to design. Her advice on when to save and when to splurge? "Don't rip it out if it adds character. I am a believer that old trumps new." Courtesy of Deborah Leamann Interior Design
Here are some top trending styles to incorporate into your design knowledge base.
Traditional | trə-ˈdish-nəl |
“Traditional interiors are often characterized with floral and damask patterns mixed with small prints, more ornate furniture silhouettes, and rich wood tones,” says Kylee Trunck of Havenly, an online interior design service that caters to clients large and small. “Rooms in this style are warm and inviting, and feel elegant and romantic (without feeling too much like grandma's house).”
Bohemian | Bo·he·mi·an |
A study by the custom furniture company Joybird, analyzed Google Trends data to find that “bohemian” was the most-searched design term in New Jersey. Bohemian style encompasses a laid-back vibe, which according to Elle Décor, is the “perfect blend of eclectic and fun.”
Coastal | ˈkōs-tᵊl |
Open and welcoming, this style is all about the ocean. HGTV says staples are "airy fabrics for window treatments, and the emphasis on nautical or beach-themed accessories such as lighthouses and seashells."
Transitional | tran(t)-ˈsish-nəl |
Balance is key, says realtor.com®. “Transitional style welcomes disparate styles—the traditional and the modern, the feminine and the masculine—in the same space.”
Farmhouse | ˈfärm-ˌhau̇s |
With a neutral color palette, this style is all about inviting, handcrafted furniture made from distressed woods and wrought iron, says Wayfair.com. "Think open shelving, whitewashed woods, mixed metals (especially copper and iron) and shiplap," Trunck adds. "Lots and lots of shiplap." 24 | NEW JERSEY REALTOR® | May/June 2018