New Jersey Realtor® Magazine–May/June 2023

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New Jersey Realtors® provides legal and legislative updates as well as information on a variety of real estate related topics solely for the use of its members. Due to the wide range of issues affecting its members, NJ Realtors® publishes information concerning those issues that NJ Realtors®, in its sole discretion, deems the most important for its members.

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New Jersey Realtor®, publication number 13260, ISSN number 00285919. Published bi-monthly each year. Member subscriptions allocated annually from annual dues: $3. Non-member annual subscription: $10. Known office of publication: 10 Hamilton Avenue, Trenton, NJ 08611. Periodicals postage paid at Trenton, NJ 08611 and at additional mailing offices.

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May/June 2023

President’s View: Advocating for the Realtor® Party

CEO’s Desk: NJ Realtors® Meets with Members of Congress

Important Dates & Deadlines

Legislative Update: Meet New Jersey Realtors® Government Affairs Department Town Spotlight: Brick Township 8 Factors

10 How Artificial Intelligence is Changing the Real Estate Industry Landscaping to Sell: First Impressions Matter 22 Developing Relationships and Advocating for the Industry: Meet Your Federal Political Coordinators 7 Ways to Help Your Open House Stand Out Meet the Decision Maker: State Senate President Nicholas Scutari Board/Association News 20 24 26 28 12 24 NJRealtors editor@njrealtor.com Sudoku puzzle solution:
NEW JERSEY REALTOR® A publication of New Jersey Realtors®
@njrealtors NJRealtors @NJ_Realtors NJ Realtors
CONTENTS
Today’s Market Member Perks
How Realtor®-Friendly Candidates are Supported
5 6 7 12 14 17 18 2 | NEW JERSEY REALTOR ® | May/June 2023
Shaping
Q&A
4

Go Bananas !

The Savannah Bananas are Coming to Trenton

Contributions to RPAC are not deductible for federal income tax purposes. Contributions are voluntary and are used for political purposes. The amounts indicated are merely guidelines and you may contribute more or less than the suggested amounts provided your contribution is within applicable contribution limits. The National Association of REALTORS® and its state and local associations will not favor or disadvantage any member because of the amount contributed or a decision not to contribute. You may refuse to contribute without reprisal. Unless otherwise required by applicable law, any request for the refund of a contribution must be made within two (2) business days of the date on which you authorize RPAC to charge you for said contribution. Your contribution is split between National RPAC and the State PAC in your state. Contact your State Association or PAC for information about the percentages of your contribution provided to National RPAC and to the State PAC. The National RPAC portion is used to support federal candidates and is charged against your limits under 52 U.S.C. 30116.

NEW JERSEY REALTOR® | May/June 2023 | 3
Join the Realtors® Political Action Committee of NJ on Aug. 9 at the Trenton Thunder Ballpark for an unforgettable evening of baseball, entertainment, and networking with fellow industry professionals. Experience the one-of-a-kind atmosphere of a Savannah Bananas game and learn why this team is taking the baseball world by storm.
are a $150 RPAC investment, first come, first served, and extremely limited.
Tickets
Image courtesy of The Savannah Bananas

Advocating for the Realtor ® Party

No matter your political party affiliation, there’s one belief we all have in common—our industry needs protection here in New Jersey and across the nation. That’s where the Realtor® Party comes into play.

The Realtor® Party is the alliance between Realtors® and Realtor® associations to work to protect Realtor® businesses, private property rights, and homeownership. Their work began in the 1970s when the National Association of Realtors® hired its first lobbyist to help advance policy in the best interest of the industry and make connections with lawmakers. Since then, the Realtor® Party has expanded its efforts to the state and local associations.

At New Jersey Realtors®, here’s how we’re advocating for you on the state and local levels:

• A government affairs team that is constantly helping to progress the industry and protect our businesses

• A group of individuals, the Federal Political Coordinators, which you’ll read about later in this issue, who are making connections with changemakers to progress pro-Realtor® legislation

• A state branch of the Realtors® Political Action Committee

• The Issues Mobilization Fund—made up of a group of trustees that help determine issues to support, research to conduct, and develop awareness campaigns

• A committee dedicated to progressing legislation and voting on what we need to take action on

But none of this is possible without the continued support of New Jersey Realtors® members. We need your input and advocacy to keep the real estate voice heard in New Jersey.

Here’s how you can help:

• Vote: In the 2022 election, only 60.3% of New Jersey Realtors® members voted. We can do better—visit nj.gov/vote to register to vote, find your polling location and more.

• Invest: Support the future of the industry and help Realtor®-friendly candidates get elected into office and invest in RPAC at njrealtor.com/goto/rpac/

• Stay Up to Date on Industry Issues: Read New Jersey Realtors® Weekly and follow us on social media for the latest industry information.

4 | NEW JERSEY REALTOR ® | May/June 2023
PRESIDENT’S VIEW

NJ Realtors® Meets with Members of Congress

Every year in early spring the New Jersey Realtors® Leadership Team holds meetings with our Congressional delegation to talk about Realtor® issues affecting our membership. The meetings, held with either the Member of Congress or their senior staff, are critical to establishing and maintaining relationships that allow us to affect change on federal issues.

This year, we focused on talking about housing supply and affordability, U.S. Department of Housing and Urban Development funding for fair housing initiatives, promoting the National Association of Realtors® comprehensive research, lead paint funding, and the possibility of using Section 8 funds for homeownership.

Our national priorities overlap with our priorities here in New Jersey, especially when talking about access to homeownership, increasing housing inventory, and streamlining affordable housing programs in today’s market. We spoke with the offices about incentivizing more owners to sell their homes, attracting private investment for building and rehabilitating owneroccupied homes and updating the capital gains tax exclusion.

We are thankful for the Members of Congress and their staff we were able to meet with, including:

• Sen. Cory Booker

• Sen. Robert Menendez

• Rep. Donald Norcross, NJ – 1

• Rep. Jeff Van Drew, NJ – 2

• Rep. Andy Kim, NJ – 3

• Rep. Chris Smith, NJ – 4

• Rep. Josh Gottheimer, NJ – 5

• Rep. Frank Pallone, NJ – 6

• Rep.Tom Kean Jr., NJ – 7

• Rep. Rob Menendez, NJ – 8

• Rep. Bill Pascrell, NJ – 9

• Rep. Donald Payne, Jr., NJ – 10

• Rep. Mikie Sherrill, NJ – 11

We look forward to continuing these very productive conversations as we move farther into 2023 and beyond.

NEW JERSEY REALTOR® | May/June 2023 | 5
FROM THE CEO’S DESK
6 | NEW JERSEY REALTOR ® | May/June 2023 IMPORTANT DATES & DEADLINES MAY JUNE JULY AUGUST 4 NJ Realtors® Office Closed—Independence Day 13 AI & ChatGPT in Real Estate Webinar njreal.to/ai-in-real-estate National Homeownership Month Pride Month 13 Board of Directors Meeting 14 Flag Day 18 Father’s Day 19 NJ Realtors® Office Closed—Juneteenth Asian American and Pacific Islander Heritage Month 5 Cinco de Mayo 5 Vesak 6-11 National Association of Realtors® Legislative Meetings 14 Mother’s Day 22 Trenton Day 25-27 Shavuot 29 NJ Realtors® Office Closed—Memorial Day 7 Purple Heart Day Dive into AI and ChatGPT in this Upcoming Webinar National Association of Realtors® Director of Emerging Technology will explore AI and ChatGPT, share the history of AI in real estate, and explore the use cases of AI technology such as image modification, customer service, personalized property recommendations, and more. Leveraging Generative AI and ChatGPT in Real Estate: Innovative Use Cases and Best Practices • July 13, 10-11 a.m.

MEET NEW JERSEY REALTORS ® Government Affairs Department

Vice President of Government Affairs DOUGLAS TOMSON

responsible for executing the goals and objectives of the association in all aspects of lobbying and politics. This includes lobbying in Trenton on state issues and ensuring that we have a robust local lobbying program as well.

election this fall while also preparing for the NJ budget process.

Do you have any past professional experience in government affairs?

TOP FIVE QUESTIONS

1. Does Central NJ exist? Yes, including one of the best towns in America, Hillsborough!

What’s your role in the Government Affairs Department?

As Vice President of the Government Affairs Department I am

What’s the top issue or project you’re currently working on? As is real estate, the political nature of NJ is cyclical. Currently we are preparing for all 120 seats in the legislature to be up for

Director of Government Affairs CATHERINE BEST

and NJ CORE. I also oversee the Federal Political Coordinator program and our global initiatives.

Prior to joining the association, I worked on a statewide campaign opposing a tax policy.

What’s your favorite thing about New Jersey? We have it all from mountains to the shore and everything in between.

2. Pizza topping? Sausage and hot peppers

3. Pork Roll or Taylor Ham? Pork Roll

4. Favorite Sports Team? Somerset Patriots

5. Dead or Alive, who would you want to meet? President Lyndon Johnson

What’s your role in the Government Affairs Department? I lobby in Trenton on state and regulatory issues. I am the staff liaison to the Legislative Committee

What’s the top issue or project you’re currently working on? I am currently monitoring the political scene in New Jersey’s upcoming primary election, planning the Women in Politics Candidate Training, and working with the FPCs on the Realtor® Block Party at the Midyear Meetings.

Do you have any past professional experience in government affairs?

Prior to joining the association, I worked in the offices of Rep. Steve Rothman and Sen. Bob Menendez. I also recently served as Rep. Josh Gottheimer’s District Director.

What’s your favorite thing about New Jersey? The food…the best bagels, pizza, Italian, Indian…you name it and you can get it here.

1. Does Central NJ exist? Yes! I live there.

2. Pizza topping? Mushrooms and black olives

3. Pork Roll or Taylor Ham? Taylor Ham

4. Favorite Sports Team? Yankees

5. Dead or Alive, who would you want to meet? My maternal grandfather, who passed away before I was born.

NEW JERSEY REALTOR® | May/June 2023 | 7
One Word Responses: TOP FIVE QUESTIONS One Word Responses:

Director of RPAC and Regulatory Affairs BRUCE SHAPIRO

represent New Jersey Realtors® before the NJ Real Estate Commission and assist members in getting answers to their questions on the state real estate license law and rules.

What’s your role in the Government Affairs Department? Overseeing administration of and compliance for the Realtors® Political Action Committee as well as serving as the staff liaison to the Issues Mobilization Fund and Political Affairs Committee. I also

What’s the top issue or project you’re currently working on? Currently I am working on the planning for this year’s Realtors ® Day in Trenton event where approximately 200 plus members make their way to the capitol city to hear from their elected officials and observe live meetings in the Historic New Jersey State House.

Government Affairs Coordinator THOMAS DUKE

expenditure campaigns run through NJ CORE, performing research for our legislative agenda, and providing assistance to our local boards for their government affairs needs.

Do you have any past professional experience in government affairs? Prior to working for New Jersey Realtors®, I worked for two members of the New Jersey General Assembly for four years, as well as completed internships in the New Jersey Governor’s office and U.S. Senate.

What’s your favorite thing about New Jersey? New Jersey really does have something for everyone. Whether it be the Jersey Shore, our great historic downtowns or our beautiful mountains and farmlands, if there is something you are looking for, New Jersey has it!

TOP FIVE QUESTIONS

One Word Responses:

1. Does Central NJ exist? Yes

2. Pizza topping? Mushrooms

3. Pork Roll or Taylor Ham? Pork Roll

4. Favorite Sports Team? Yankees

5. Dead or Alive, who would you want to meet?

Theodore Roosevelt

What’s your role in the Government Affairs Department? My role in the department is assisting in a variety of legislative and political projects. I assist Catherine with independent

What’s the top issue or project you’re currently working on? After setting up meetings between our Leadership Team and New Jersey’s Congressional Delegation in early spring, my focus is now on the upcoming primary elections for the State Legislature.

Do you have any past professional experience in government affairs? While I was in college I interned with the New Jersey Governor’s Office, a New Jersey Senate campaign, and a U.S. Senator’s office in Pennsylvania.

What’s your favorite thing about New Jersey? This is where my family is from, and Jersey has everything from the shore to suburban downtowns to city access.

TOP FIVE QUESTIONS

One Word Responses:

1. Does Central NJ exist? No

2. Pizza topping? Mushrooms on a white pizza

3. Pork Roll or Taylor Ham? Taylor Ham

4. Favorite Sports Team? Duke Blue Devils

5. Dead or Alive, who would you want to meet?

8 | NEW JERSEY REALTOR ® | May/June 2023 LEGISLATIVE UPDATE

Government Affairs Coordinator JAILYN FRAZIER

Realtors® Government Affairs Department and assisting in lobbying efforts.

What’s the top issue or project you’re currently working on? I have been focused on legislation regarding Offshore Wind Projects and Realty Transfer fees.

as the Director of Communications for a member of the New Jersey General Assembly. In college, I interned for U.S. Sen. Cory Booker.

TOP FIVE QUESTIONS

One Word Responses:

1. Does Central NJ exist? Yes

2. Pizza topping? Pepperoni, extra crispy

What’s your role in the Government Affairs Department? My role includes serving as a liaison between our local boards and the NJ

Do you have any past professional experience in government affairs? Prior to working for NJ Realtors® , I served

What’s your favorite thing about New Jersey? My favorite things about New Jersey are our beautiful beaches and the fact that we do not have to pump our own gas.

3. Pork Roll or Taylor Ham? Pork Roll

4. Favorite Sports Team? Boston Celtics

5. Dead or Alive, who would you want to meet? Maya

NEW JERSEY LEGISLATIVE BILLS

A4962 – Moriarty (D4) Dunn (R25) Chaparro (D33)/S3571 – Pou (D35)

Creates requirements for certain long-term real estate listing contracts.

New Jersey Realtors® Position: STRONG SUPPORT

We support this legislation as it looks to resolve the predatory use of some long-term listing agreements.

Bill History: 12/12/2022 – Introduced and referred to Assembly Consumer Affairs 01/12/2023 – Reported out of committee, referred to Assembly Regulated Professions Committee 02/13/2023 – Reported out of committee with committee amendments, second reading in Assembly

02/27/2023 – Passed in Assembly 78-0-0 02/28/2023 – Received in Senate and referred to Senate Commerce Committee

A4522 – Moen (D5) McKnight (D31) Quijano (D20)/S3234 –Singer (R30) Singleton (D7)

Requires certain disclosures when singlefamily homes with solar panels installed are sold.

New Jersey Realtors® Position: SUPPORT

We support this legislation because it helps homebuyers be able to properly care for solar panels on homes they buy, and we worked with sponsor to ensure the responsibility of disclosure is on the home seller and not the agent.

Bill History: 10/27/2022 – Introduced and referred to Senate Community and Urban Affairs Committee 12/01/2022 – Reported out of committee with committee amendments, 2nd reading in Senate

A669 – Verrelli (D15) Reynolds-Jackson (D15) Jaffer (D16)/S934 – Turner (D15) Gill (D34)

Establishes guidelines for creditworthiness determinations concerning affordable housing programs.

New Jersey Realtors® Position: OPPOSE

We oppose this legislation because it will burden landlords in the process of getting tenants.

Bill History: 01/31/2022 – Introduced and referred to Senate Community and Urban Affairs Committee

NEW JERSEY REALTOR® | May/June 2023 | 9 LEGISLATIVE UPDATE

How Artificial Intelligence is Changing the Real Estate Industry

Artificial Intelligence is becoming increasingly common, not just in real estate, but in all industries. Despite some critics’ dystopian outlook, I believe AI has amazing potential to change how we live, work, and interact with the world on a scale parallel to the introduction of the computer itself. However, before we go changing the world, it’s essential to understand the potential pitfalls and best practices to ensure we integrate it into our daily lives safely and responsibly. Here’s how AI is being used in the real estate industry today and what it might be capable of in the future.

Let’s start with a real-world example you can use today: Meet ChatGPT, an AI model that can generate human-like text based on a provided prompt. It has taken the world by storm for its easy-to-use playground and conversational interaction style.

• Visit chat.openai.com and sign up for an account.

• When you’re prompted to “Send a message,” use the following prompt: “Write me a listing description for [listing address]. Make it engaging and ask me any clarifying questions you need before you write it.”

• In my case, I was asked if it were a sale or rental, if the address were a single-family home, condo, or something else, and if there were any features or amenities I wanted to highlight.

• After answering these questions, I was provided exactly what I asked for. Here’s an excerpt: “…As you enter the home, you’ll be greeted by a bright and spacious living area that’s perfect for family gatherings or hosting friends. The large windows flood the space with natural light, creating an inviting and cozy atmosphere. The kitchen is a chef’s dream, with plenty of counter space, modern

appliances, and beautiful custom cabinetry…” I couldn’t have said it better myself!

While this AI-generated description is a helpful tool, it’s important to note that it’s not a replacement for human interaction or intervention. For instance, when I review the description, it references a “finished basement that’s perfect for a home office or game room” however the property in question doesn’t have a basement. To correct the description, I can either respond to ChatGPT, letting it know of the discrepancy, and it will generate a new description, or update it myself. ChatGPT is not allknowing and while it is trained with publicly available information, it will fill in any holes of knowledge with made-up information, so you’ll need to be sure you’re reviewing its output for accuracy. Nonetheless, it’s a great starting point for a necessary yet tedious task.

Another integration gaining a lot of traction is AI-powered virtual assistance or chatbots. There are chatbot services that can handle frequently asked questions, such as “What are the hours of the open house,” or “How many bedrooms are there,” and they’re getting better day by day, however, most require you to program the answers to questions you expect to receive. You could also use a virtual assistant to help schedule your appointments, letting it take care of the tedious tasks, such as adding to your calendar, inputting details into your CRM, and sending out a confirmation email. Soon we’ll be seeing AI-powered virtual assistants help guide clients through the home buying process, providing personalized recommendations based on property detail analysis, client preferences, and budget, which could be great for the overall client experience. The most significant risk is the potential

10 | NEW JERSEY REALTOR ® | May/June 2023
TECH COLUMN ArnavPratapSingh–stock.adobe.com

for bias, which must be mitigated before integrating these services into our business practices. This unintentional discrimination can occur when AI algorithms are trained on biased data sets or incorporate biased assumptions. For example, an AI algorithm might be trained on housing data biased against certain demographics or neighborhoods, which could result in discriminatory outcomes. To avoid these risks, we must use diverse and representative data sets when training AI algorithms and regularly review and audit algorithms for bias.

The last use case I’d like to touch on, and what I would consider the riskiest use of AI in real estate, is photo enhancements and modifications. While manipulating listing photos is not new to the industry, with AI, it’s becoming more accessible than ever to perform advanced photo manipulations with ease. Platforms that allow you to upload a photo and ask AI to make changes are seamlessly making their way into the market, such as “change the sky to dusk” or “remove the car from the driveway.” Taking it a step further, there are services that allow you to stage a space virtually, simply upload your image and select your aesthetic. While these can be excellent tools to ensure you have perfect listing photos, it could also be used to perform more misleading changes such as “add stainless steel appliances to the kitchen” or “replace the carpeting with hardwood

floor,” which would output extremely deceptive results and could be considered unethical, see Code of Ethics, Standard of Practice 12-10. While it has become commonplace to add a disclaimer when images have been modified, I highly recommend detailing exactly what has been changed to ensure there is no confusion as to what is reality. AI-powered image manipulation is already coming to market; however, the associated risks can only be mitigated through agent education and mindfulness. We must ask ourselves if a modification or enhancement could mislead a potential buyer in any way; if so, it’s best to leave it be.

AI is already transforming how real estate agents work, and as AI technology continues to evolve, we can expect to see even more innovative applications in the real estate industry, and the wider world, that will further streamline and improve the home buying and selling process for clients and agents alike. NJ Realtors® is hosting a webinar on July 13, 2023 at 10 a.m., Leveraging Generative AI and ChatGPT in Real Estate: Innovative Use Cases and Best Practices, where Dave Conroy, Director of Emerging Technology with the National Association of Realtors®, will be discussing how AI and ChatGPT can be utilized to enhance your business operations, improve customer experience, and drive success in the industry. Register today at njreal.to/ai-in-real-estate

NEW JERSEY REALTOR® | May/June 2023 | 11 TECH COLUMN
“Artificial Intelligence is already transforming how real estate agents work, as AI technology continues to evolve, we can expect to see even more innovative applications in the real estate industry, and the wider world, that will further streamline and improve the home buying and selling process for clients and agents alike.”

BRICK TOWNSHIP

An Ocean County town known for more than just its scenic beach views, the Township of Brick encompasses a little bit of everything—from small town walkable streets near the beach to plenty of shopping to convenient access to major roadways.

Brick is “A big town with a small-town feel,” said Executive Director of the Brick Township Chamber of Commerce Danielle Kidney. “There are so many restaurants, shops, and destinations within Brick; there is very little you need to leave town to find.”

Before it was a bustling town, Brick Township was rural with farms, sawmills, and dairy herds. However, Brick began to undergo redevelopment after the State of New Jersey constructed the Garden State Parkway in the 1950s.

“Brick’s proximity to the Garden State Parkway

and access to all that New Jersey has to offer makes it a convenient and safe place to live,” said Kidney.

“With beautiful beaches and waterways, parks and trails, Brick offers our residents a great place to work and play.”

The Yellow Brick Road Ice Cream Shop owner, Georgene Rose, is a Brick Township resident and chose Brick to open her small business.

“It’s great here, we’ve had this place for 28 years,” said Rose.

“My parents used to live down the street, and every time we would go out for ice cream, there was nowhere.” With no experience, Rose

purchased an old deli and transformed it into the ice cream shop it is today. They serve ice cream cakes, sundaes, and more all summer long. Since opening her shop, she’s done countless fundraisers with the local schools and has created a small community amongst her summer employees. Employees come back each summer and even well into their careers post-grad. Rose noted one employee started scooping at age 16, became a teacher, and even scoops ice cream during his summer break more than two decades later.

“I have no complaints about Brick,” said Rose.

According to housing market data from New Jersey Realtors®, Brick Township was one of the top five-selling towns in New Jersey last year. Realtor® and broker/ owner of EXIT Realty Jersey Shore Sharon Miranda has lived in Brick her whole life. She attributes the higherthan-average closed sales to its proximity to New York City and the town’s redevelopment.

“Brick is a top-selling town because of everything it has to offer. You can live oceanfront, on the Barnegat Bay, on the Metedeconk River, or on a lagoon. It’s approximately one hour and 15 minutes from NYC. You

12 | NEW JERSEY REALTOR ® | May/June 2023 TOWN SPOTLIGHT

can also commute via NJ Transit bus or train,” said Miranda “It was once known as a bedroom town but has since grown.”

Brick Township Recreation Superintendent Dan Santaniello has lived in Brick for 45 years. His favorite spot in town is “Our Ocean Beaches because our lifeguards are recognized for being some of the best-trained lifeguards at the Jersey Shore,” said Santaniello. “Between these guards and badge checkers, we will once again be able to provide our beachgoers with a clean, safe, and wellmanaged beach during the summer months.”

Beyond its beaches, Brick is a large township at 25 square miles and is home to nearly 75,000 residents, according to

the U.S. Census. Despite its size, Brick feels like a closely connected community.

“We have first-rate programs and facilities that help promote a healthy and enriching lifestyle,” said Santaniello. “In Brick, we have created a small community feel with a large community presence to elevate the social, cultural, and physical well-being of the citizens of Brick Township and the visitors of our community.”

Brick Township also hosts several community events in its parks, which have been renovated in the last eight years according to Santaniello, to strengthen community ties. Annual events such as Summerfest, cultural art concerts, drive-in movie nights, golf

outings, weekly farmers markets, and tree lights provide a variety of familyfriendly activities and bring residents together.

“Windward Beach is a center of the town’s activities,” said Miranda. “It is a very safe community with great schools and many activities.”

Brick embodies and embraces diversity in its residents and small businesses. “There is a lot of diversity on various levels, from shopping with a lot of family-owned businesses, as well as, corporate businesses, to different ethnic and socioeconomic backgrounds of the residents,” said Kidney. “Brick forms its own melting pot of cultures, a perfect microcosm of life in the United States.”

For clients looking for commercial space to open a small business, Brick Township helps support them by offering the Buy in Brick Program to encourage residents to shop locally. According to Kidney, residents can sign up for a free Buy in Brick card and earn credits toward their property taxes when they shop at a local participating business.

For clients looking for a home in Brick Township, “Brick stands out from other towns because of everything it has to offer,” said Miranda. “It is a waterfront community where houses range from $200,000$8,000,000 accommodating all different economics.”

According to New Jersey Realtors® February housing market data reports, the single-family median sales price is $438,000 year-todate and single-family homes are staying on the market for an average of 50 days.

“The current housing market in Brick is strong,” said Miranda.

NEW JERSEY REALTOR® | May/June 2023 | 13 TOWN SPOTLIGHT

8 Factors

Shaping Today’s Market

National news about “the” real estate market often has little to do with what’s happening in each local and regional housing market and various sectors of commercial property. While inflation, inventory shortages and higher interest rates impact every real estate market across the country, real estate agents in New Jersey can identify exactly what those issues and others mean for their customers, their community, and their business.

While other issues may influence buyer and seller attitudes, the real estate market is truly all about demand and supply, said principal of the Fox and Stokes team at Compass in Ridgewood and Realtor® Max Stokes.

Among the factors affecting real estate now are:

1. Extreme Housing Shortage

The lack of inventory has reached crisis level in most New Jersey markets and most price ranges, said Eugene Cordano, president of Brown Harris Stevens New Jersey.

“We’re seeing properties snatched up quickly and even bidding wars when anything comes on the market,” said

Cordano. “Properties listed at $2 million and up are selling for as much as $800,000 over asking price.”

A prime cause of the logjam created by the shortage of inventory is the extremely low interest rates most homeowners have, said Rob Norman, president of Coldwell Banker Realty in New Jersey.

“If they want to sell, they have to take on a mortgage rate that’s double what they have now plus enter the buyer pool where homes are selling for above the listing price,” said Norman.

Another factor keeping inventory low is high rents in New Jersey, said Diana Sutherlin, a Realtor® with Compass in Hoboken and Jersey City.

“Even if someone sells, they often keep their property as a rental to get that income,” said Sutherlin.

2. Higher Mortgage Rates

Higher mortgage rates impact both buyers and sellers. The rapid rise in rates caused a brief slowdown in demand in spring 2022, but then buyers adjusted, and demand increased again starting in the fall, said Megan Gulick, a Realtor® with

“Now lenders are getting creative helping people buy down their rate to keep mortgage payments down,” said Gulick. “Some sellers are helping with closing cost credits, too.”

According to Cordano, higher mortgage interest rates impact people at lower price points the most. “That reduced the number of buyers in that price range but it’s still very competitive for buyers even for starter homes because there’s so little inventory,” said Cordano.

3. Velocity in the Rental Housing Market

The rental market is “even crazier” than the purchase market, said Cordano. That, too, is tied to higher mortgage rates. Demand for rentals is higher than usual because some people prefer not to buy when mortgage rates are high, and some can’t afford to buy at a higher rate, said Cordano.

4. Banking Crisis and Macro Recession Fears

Concerns about a potential recession and the financial fallout from a banking crisis undermine people’s

14 | NEW JERSEY REALTOR ® | May/June 2023
Corcoran Sawyer Smith in Hudson County.

confidence and leads some to wait to see what happens next, said Cordano. Still, the New Jersey housing market remains active because buyers want the lifestyle there, he said.

“People always worry about whether the market will go down or whether there will be another crisis like in 2008,” said Gulick. “But people learned from the past and know they can pivot if they need to. This market is resilient and offers proximity to Manhattan, so that offsets any worries about the economy for most buyers.”

The banking crisis could lead to more regulation and to lenders reverting to even tougher standards, which could make borrowing more difficult, said Stokes. On the other hand, if a stronger recession hits, that could bring back more tax benefits for buyers, he said.

5. Affordability Issues

Buyers who are priced out of one area quickly move on to other locations, said Gulick. For example, those priced out of The Heights in Jersey City moved to West Bergen and to Lafayette, she said.

“In the long-term, despite affordability challenges, people in the Gen Z generation seem to understand the idea that real estate is a good way to build wealth,” said Norman. “There’s still an organic demand for real estate and a recognition that investing in real estate provides stability. Younger buyers are ready to buy something, even if it’s not perfect, to build equity and then buy something else later.”

6. Property Taxes

New Jersey had the highest effective real estate tax rate in the nation and the highest average annual taxes in 2021, according to a report by WalletHub. “Property taxes in Jersey City took a big jump last fall, but that didn’t slow

down the luxury market there,” said Sutherlin. “The impact was mostly felt by owners in the mid-level price range and impacts overall affordability.”

7. Lead Paint Rules

Legislation passed in 2021 requires landlords to have a lead paint inspection before renting a unit, said Cordano. He expects this to primarily impact smaller rental housing built before 1978.

“NJ Realtors® and local Realtor® associations are providing guidance to agents about how to help their clients follow the law without being in a position of interpreting the law,” said Cordano.

8.

Bifurcated Commercial Sector

In the retail sector, small locations are in high demand, along with warehouse spaces, said Stokes.

“A lot of entrepreneurial people are opening small businesses, so small offices and shops are doing very well,” said Stokes. “Contractors, landscapers and business owners also need a place to store equipment, supplies and products, so warehouses are in high demand.”

Even small offices are in demand in New Jersey, said Stokes, because some businesses want satellite hubs in the suburbs where people can meet or work when they need to get away from their home office.

On the flip side, larger big box locations and large office spaces are less in demand, said Cordano.

“Retail and office demand is primarily coming from smaller medical offices, service businesses and restaurants,” said Cordano.

For Realtors®, staying on top of local and regional trends is essential to a stable and growing business.

“Now more than ever, agents need to keep their foot on the gas,” said Norman. “This is the time to talk to more people than ever, especially those who want to sell their homes but are afraid. You have to be a trusted advisor, the person with the information about communities where you can find a house and lenders who can help buyers with financing.”

NEW JERSEY REALTOR® | May/June 2023 | 15

FIRST-TIME HOMEBUYERS

For New Jersey residents looking to buy their first home, saving enough money for a down payment often comes second to more immediate costs of living – student loans, childcare, rent, insurance, and additional expenses.

When families are ready to purchase their new home, the New Jersey Housing and Mortgage Finance Agency can help.

FIRST-TIME HOMEBUYER DOWN PAYMENT ASSISTANCE PROGRAM

NJHMFA’s Down Payment Assistance program provides up to $15,000 in assistance to eligible first-time homebuyers for down payment and closing costs, which is forgiven after five years if the borrower doesn’t refinance or default on their mortgage.

Crawford

njhousing.gov
15K DPA
more
for
Contact Jesse
@ jcrawford@njhmfa.gov to learn
about this opportunity
homeownership.

Member Perks Q&A

with Member Perks Committee Chair Terri DeLorenzo

How would you explain the Member Perks Program to someone who has never heard of it?

Well, there is power in numbers, and with more than 60,000 New Jersey Realtors®, we use that power to negotiate discounts and special deals for our members. The Member Perks Program is a liaison between those discounts and the membership.

Can you give me an overview of what the Member Perks program offers?

I love this question! We have so much to offer—from technology (Lenovo, HP) to health and safety services (Health Line Screening, Singlecare), travel and car rental (TNT Vacations, Avis, Budget) and, of course, marketing support for our business (Constant Contact, Photofy). I haven’t even mentioned all the categories of perks available to us, never mind all the companies offering additional perks to our members.

How do you ensure the products and services offered are beneficial to Realtors®?

Before a discount or special deal is offered to our membership, the company must submit (and present) a comprehensive presentation to the Member Perks Committee. The committee members are given a chance to ask questions of the presenter(s) after which the committee discusses the merits or issues, followed by a vote. Sometimes a program is tabled until further information is received, and sometimes a program is voted down, but the best programs with the most value move forward to be offered to our members.

How does the committee determine which partners best suit the program?

There is a lot of thought that goes into determining which partners’ programs are offered to the membership. Even before they are presented to the committee, our staff liaison, Mary Pilaar will review to make sure this particular perk doesn’t conflict with a perk offered by the National Association of Realtors® or conflict with New Jersey Realtors®. She makes sure it is something that will benefit our members in some way. Sometimes Mary and I will review together prior to the committee meeting. From there, it will move forward to the committee for a presentation, discussion, and vote.

How easy is it to access and use the perks?

So easy! On the NJ Realtors® site, click on “Membership,” then on “Member Perks.” You’ll be prompted to log in to ensure our discounts and special offerings are only used by members. Once there, click on the icon of the company you are interested in and within the description there is a link to the partner’s site, usually with the discount already set for your order, or sometimes you are provided with a discount code. You work directly with the partner.

Which tools or services have you personally utilized?

I have used Photofy (free), Constant Contact (additional 10% off the prepaid discounts), AVIS (up to 35% off) and LifeLock (35% off).

NEW JERSEY REALTOR® | May/June 2023 | 17
Q A Q A Q A Q A Q
Q
A
A

How Realtor®-Friendly Candidates are Supported

As the general election is quickly approaching, New Jersey Realtors® is hard at work ensuring candidates that support Realtor® businesses, private property rights, and homeownership are elected to office. There are three ways candidates and vital issues to the real estate industry are supported: the Realtors® Political Action Committee, the Issues Mobilization Fund, and through independent expenditures. Know the difference between these three separate entities and how the Realtor® voice is heard locally, around the state, and federally.

Realtors® Political Action Committee

RPAC is a nonpartisan organization that assists in the election of candidates who support private property rights and other issues that have a direct impact on the real estate industry on a local, state, and national level.

RPAC was first established in 1969 and has promoted the election of pro-Realtor® candidates ever since.

RPAC contributions do not come out of member dues and are voluntary contributions from Realtors®

Key Facts About RPAC

• The candidate can be aware of spending and support.

• RPAC contributions are monetary contributions to a specific candidate’s campaign.

• RPAC contributions are voluntary and come from members of the Realtor® association.

Issues Mobilization Fund

Formed in 2016, the New Jersey Realtors® Issues Mobilization Fund is a committee used to fund research into various real estate matters, like the State and Local Tax and the National Flood Insurance Program, and to provide funds for public awareness campaigns in support of real estate issues in New Jersey and our local communities.

IMF Funds are used to promote or oppose state legislation, local ordinances, or other governmental actions impacting the rights of private property owners and Realtors®. Through public awareness campaigns, Realtors® and residents can bring a strong and unified voice to government officials on issues affecting them. Funding to support the IMF’s mission is gathered strictly from a portion of membership dues.

18 | NEW JERSEY REALTOR ® | May/June 2023

In the past, Issues Mobilization dollars have been used to:

• Alert the public to rental restrictions

• Oppose local rent control laws

• Advocate for open house sign ordinances

• Ensure residents can park by their property without having to pay for a permit

Key Facts About IMF

• Formed in 2016 and consolidated the Issues Mobilization Political Action Committee and Governmental Research Foundation into one body.

• Primary goal is to research vital real estate industry issues in New Jersey.

• Funding comes from a portion of membership dues.

Independent Expenditures

An independent expenditure is a political campaign designed to influence the outcome of an election. IEs are run for a candidate without coordinating with that candidate and without the candidate’s knowledge. An independent expenditure can be as simple as sending out a mail piece urging voters to support a certain candidate on election day, or as complex as multiple mail pieces, phone calls, online advertisements, and door-to-door canvassers. IEs are funded by Section 527 groups, or “super PACs.” NJ Realtors®’ super PAC is NJ CORE and is comprised of five Realtor® members from around the state.

Key Facts About IEs

• There’s no cap on spending.

• The candidate is not and must not be aware of the IE campaign.

• Independent expenditures are separate campaigns in support of the candidate and can include mailings, phone calls, canvassing, and backing beyond monetary contributions.

• Independent expenditures are funded through NJ CORE, which is funded through an NJ Realtors® dues assessment.

Additional Critical IE Information

When considering conducting an IE for a local race, such as for council or Mayor, NJ CORE seeks the input of the local board. The AE is tasked with creating a three-member ad hoc committee, which should not be made public, to decide whether or not to make an IE recommendation to the NJ CORE Trustees. The final decision to hold the IE is vested with the NJ CORE Trustees.

Recommendations for IEs must be made to the NJ CORE Trustees at least 60 days in advance of the date of the election. Members of a local board’s ad hoc IE committee are asked to sign an “affidavit of no contact.” Under election law, if a candidate is told of an independent expenditure, it could result in fines or jail time. When forming the local ad hoc committee, AEs are asked to select members of their board they believe can be fair in their decision making, do not have a conflict of interest with the candidate, and are able to keep confidential matters confidential. If you have questions, or you believe your committee has been compromised, please contact Catherine Best immediately at 609-341-7105 or cbest@njrealtor.com.

NEW JERSEY REALTOR® | May/June 2023 | 19

Developing Relationships and Advocating for the Industry: Meet Your Federal Political Coordinators

Meet those responsible for developing key relationships with members of Congress and continuously advocating for the real estate industry in New Jersey and beyond, the NJ Federal Political Coordinators. They hold these roles through the National Association of Realtors® and the Realtor® Party, but work side-by-side with NJ Realtors® Government Affairs Department.

Their main goal is to establish a relationship with their member of Congress and regularly contact their member of Congress as issues arise, respond to all of NAR’s calls for action, advocate for the Realtor® Party, and more. Currently, they’re working on getting their member of Congress to attend the Realtor® Block Party at the Realtors® Legislative Meetings May 6-11. Learn more about the block party at flyin.realtor.

Each FPC is also supported by a team of Realtors® in their area to spread the word about vital issues across the Congressional District and build even stronger ties with their member of Congress and their staff.

If you’d like to learn more about the FPC program and upcoming advocacy opportunities, please contact NJ Realtors® Government Affairs Director Catherine Best at cbest@njrealtor.com.

CHRISTINA BANASIAK

FPC to Representative Frank Pallone

“Being an FPC gives me a sense of accomplishment as we work closely with our legislators to continue to advocate for the real estate industry. Protecting private property rights and making the dream of homeownership affordable for home buyers. Over the years I have developed a strong working relationship with Congressmen Pallone and his staff that will serve to benefit our homeowners and our industry.”

ERIN BROWN

FPC to Representative Donald Payne Jr.

“As an FPC having a relationship with my Congressional member ensures that our association has a voice in Washington where policies and laws that impact our industry are being made.”

CHRISTINA CLEMANS

FPC to Representative Jeff Van Drew

“Having been friends for over twenty years and supporting Jeff Van Drew as an Assemblyman and then as his FPC as a State Senator, it was an honor and a natural evolution when Jeff went to Congress to become his FPC. The personal relationship makes it easier to communicate the issues affecting our industry knowing we have a friend as a Realtor® Champion.”

BILL HANLEY

FPC to Representative Bonnie Watson Coleman

“It’s important to communicate one-on-one with our elected officials to promote and protect property rights for all. Being an FPC allows me to bring the voice of real estate to the table.”

ILENE HOROWITZ

FPC to Senator Robert Menendez

“It allows the federal legislatures to know “Who We Are.” There is power in the Realtor® brand and the legislatures know we advocate for home ownership, the rights to private property rights, and help protect the Realtor® brand and profession.”

20 | NEW JERSEY REALTOR ® | May/June 2023

RANDY KETIVE Member of the FPC Advisory Committee, FPC to Representative Josh Gottheimer

“As a National Association of Realtors® FPC Meritorious Service Award Recipient, I have always said real estate is your profession, politics is your business, now more than ever. The internet has replaced too many professions and a seat at the table helps preserve our industry. Being an FPC gives us a voice. We are the envy of the lobbying industry. Let’s keep it that way.”

SUSAN LA RUE

FPC to Representative

Tom Kean Jr.

“Federal Political Coordinators are the ‘face of real estate,’ working to educate members of Congress on important issues facing the real estate industry.”

DEBRA LOGGIA FPC to Representative

Donald Norcross

“I believe the work that we do as FPCs is critical to ensuring our elected representatives have the information they need to better understand the important issues facing our industry. This outreach allows us to serve as resources for our members so they feel confident in voting for legislation that advances our agenda.”

NICK MANIS FPC to Senator Cory Booker

“After meeting with our elected officials year after year, it is clear that these leaders want to make the correct decisions on New Jersey’s and America’s most essential housing issues. The FPC program through each FPC is the vehicle that delivers the necessary up-to-date real estate data, the clarity on complex housing issues, and the confirmation on crucial housing positions that our elected leaders lean on to make the most critical decisions at the highest levels.”

MARY NUZIALE

FPC to Representative

Chris Smith

“I am honored to be serving my first year in the roll of FPC for Congressman Chris Smith. This allows me to be the voice of my fellow Realtors® and advocate on their behalf with regard to the challenges that we are facing in today’s real estate market.”

ROBERT OPPENHEIMER

FPC to Representative

Rob Menendez

“I have had the honor to be FPC to three different Congressman; Scott Garrett, Albio Sires & Rob Menendez, Jr., each one having a different view on our industry and the real estate markets. This position has afforded me the opportunity to educate and hopefully guide our legislative leaders on not only the strong positive effects homeownership has on local communities but also its relationship to supporting a strong national economy. My ultimate goal is to help them “do no harm to housing and homeownership” in any legislation they support and then suggest ways that NAR’s legislative goals can be supported by them.”

BRENDA RICHMOND

FPC to Representative Andy Kim

“As an FPC, we get to collaborate with legislators and NAR to secure legislation which protects consumers and our industry with housing opportunities.”

ANGELA SICOLI

Member of the FPC Advisory Committee, FPC to Mikie Sherrill

“It takes grassroots engagement and strength to realize our legislative and regulatory goals—as FPC’s we are active in every Congressional district, which is an incredible responsibility with remarkable power for our members and our communities.”

PATTI TAHAN

FPC to Representative Bill Pascrell

“I am very proud to be an FPC for the past 31 years. First, with Herb Klein, Bill Martini and for the past 27 years with Congressman Bill Pascrell. Having a good relationship with our politicians and especially our members of Congress is essential to our careers in real estate—every agent knows their voices are being heard. Agents appreciate support when major issues are being voted on in Congress. Congressman Pascrell enjoys hearing what our wants and needs are to continue helping home ownership, which fuels the American economy. He believes in The American Dream for all! I’m honored to be an FPC, and that NAR stands up for equality, real estate, and success!”

NEW JERSEY REALTOR® | May/June 2023 | 21

LANDSCAPING TO SELL First Impressions Matter

As a Realtor®, you already know first impressions are everything. Research has shown a first impression is made within seven seconds of meeting someone—and it’s not much different when taking potential buyers to see a home. Curb appeal is critical and because of that, landscaping has been known to have a significant impact on both home value and time on the market. Whether you have a seller listing their home now or in the future, it can pay to improve the landscaping.

“In today’s world buyers are developing their ‘opinion’ of a house online before they ever see it in person,” said Adam D’Annunzio, Realtor®, Keller Williams Realty Jersey Shore. “When they arrive to see the house in person the buyer is just confirming if their opinion they developed from the online listing is true or not. In other words, does what they saw online accurately portray what they are now seeing in person?”

This is why it’s important sellers don’t allow landscaping to lapse. It’s important to keep up with ongoing tasks while the house is on the market.

“One of the biggest landscaping mistakes that sellers can make is to allow the shrubs to get overgrown,” said Mark Borst, president of Borst Landscape and Design in Allendale. “Overgrown shrubs are going to hide the home or make a patio look smaller than its actual size. It’s also a messy look that conveys the house probably wasn’t that well-cared for, even if it was.”

D’Annunzio agreed the condition of the exterior absolutely creates an expectation of the interior—good or bad.

“Landscaping is one of the first opportunities to confirm a buyer’s positive opinion of your home,” said D’Annunzio. “Well-manicured landscaping is a great way to show buyers that a home has been well cared for. On the other hand, if the front lawn and landscaping is overgrown and not maintained, it can lead buyers to question what else has not been maintained.”

22 | NEW JERSEY REALTOR ® | May/June 2023
Photos courtesy of Creative Pavers Inc.

Focusing on Meaningful Projects

When it comes to making landscaping changes or additions, Borst said to focus on projects that will deliver wow factor.

“Something as simple as adding some colorful flowers around the front of the home can really make a front yard pop,” said Borst. “You can just do some simple container gardens—it doesn’t have to be anything crazy. And you can even take those containers with you when you move—it’s more about staging the look.”

Borst said it can also be important to make repairs to outdated hardscaping.

“If you have an old patio that is sinking in and causing a trip hazard, investing a few thousand into lifting it up, redoing the base, and putting the same stone back down could likely equate to more in resale value,” said Borst. “A sinking patio could be a dealbreaker for a buyer because it seems like a big project to fix. But having a landscaper re-do it is relatively straightforward and could really pay off.”

Borst said just like the interior, many homeowners are looking for a movein ready exterior. They don’t want to have to do a lot of work as soon as they move in so, anything sellers can do to enhance the landscaping is going to contribute to the home’s appeal.

The Outside as an Extension of the Home

As far as larger projects are concerned, there’s no question more buyers are looking for outdoor living spaces than ever before. Having a patio area can make a huge difference—particularly in cookiecutter neighborhoods where more than one home is for sale.

“The number one thing that people desire with their home today is a functional, relaxing, outdoor living space,” said Nick Nykorczuk, owner of Creative Pavers, Inc., in Gibbstown. “Having a well-designed patio or maintenance-free deck is a great way to create additional areas to relax, dine, and entertain. People enjoy connecting with nature and the desire to use the living space year-round leads them to place a high value on features such as firepits and outdoor heating systems to extend the use into the cooler seasons and during the warmer months having a covered shade structure over the lounge seats allows people to be outside even on the hottest days.”

it so that the finished project doesn’t lock the next person into a rigorous maintenance plan going forward or that could work against your effort to get the highest value possible for a property,” said Nykorczuk.

Borst added it comes back to that idea of being move-in ready.

“Anything that you can do to take away that feeling that the new buyer will have a bunch of projects to do after they move in is a plus,” said Borst. “Think of it as getting rid of the clutter. Clean up the shrubs and remove anything that has died. And fix anything that is going to be a big turnoff.”

On the flip side, Nykorczuk said buyers don’t want to see anything that appears like it will require extensive maintenance. He said low-maintenance landscapes are trending. While an extensive vegetable garden or many mulch beds with ornamental plantings might initially look appealing, they can also be a negative in the minds of some buyers.

Ultimately, a landscape goal should be a property that appears low maintenance.

“So whenever planning something with the focus on resale, you have to make

D’Annunzio said as simple as the landscaping might seem, it is definitely a significant contributor in making the sale.

“The more reasons you can give a buyer to support their positive opinion on the house the more they’re likely to offer, because a home is an emotional decision at the end of the day,” said D’Annunzio. “On the contrary, if a buyer pulls up to your home and it looks like a disaster outside it probably doesn’t matter how nice the inside is because the buyer’s initial opinion has already changed. They’ve already made their mind up that it’s not for them.”

NEW JERSEY REALTOR® | May/June 2023 | 23

1

Neighborhood Highlights

Create a neighborhood highlights board and display it in the main area of the home. It can provide potential buyers with an overview of the community and its unique features, creating a visual aid for buyers to envision themselves living in the area and become more interested in the property. Your board may include:

• Photos and information about local landmarks, parks, and recreational facilities

• A local events calendar with upcoming activities and events

• Fun facts about the community, such as historical information or notable residents

• A listing of popular local restaurants and shops

• Maps of the neighborhood, including public transportation routes and bike lanes

2

7 Ways to Help Your Open House Stand Out

Hosting an open house can be a crucial step in selling a property. Whether you’re a novice or a seasoned Realtor®, proper preparation can make things easier for you and make a lasting impression on potential buyers. Dive into these seven tips to make your open house stand out, from one-click sign-ins to planning entertainment for young guests, and more. Implementing these strategies can help you attract more potential buyers, showcase the property, and increase your chances of closing a successful sale.

QR Code Sign-In

The use of QR codes made a comeback during the pandemic, and still continues to be a widelyused marketing tool. Using a QR code sign-in as a touchless open house visitor registration allows for quick and easy use for the Realtor® and guests. Attendees can scan the QR code with their phone camera and enter their contact information directly into a form. Additionally, you can also create another customized code that directs attendees to the property’s listing or your website, so they have information about the property as they view it. You can create your custom QR code with these steps:

• Create a Google Form with fields for the information you want to collect such as the visitor’s name, email address, phone number, and any other relevant details.

• Create a Google Sheets spreadsheet to collect the data.

• Generate a QR code using a code generator tool that links to the Google Forms sheet URL. Many free online tools are available, such as QR Code Generator, QR Code Monkey, or Unitag.

• Create a sign-in sheet with the code prominently displayed and instructions on how to use it.

• Encourage visitors to sign in using the QR code and inform them they can also reach your website and the property listing.

• Download the data collected by the Google Forms sheet and use it to follow up with visitors.

24 | NEW JERSEY REALTOR ® | May/June 2023

5 Staging Demo

According to the National Association of Realtors® Profile of Home Staging Report, 82% of buyer’s agents said staging a home made it easier for a buyer to visualize the property as their future home. Showcasing a property in its best light is crucial to attracting potential buyers. As not all properties are staged, it can be difficult to present an appealingly inviting atmosphere for an open house in an unfurnished or uninviting space. That’s where virtual staging comes into play. Setting up a tablet station allows visitors to explore the demo throughout the event. This method helps potential buyers visualize the home’s potential while they’re physically present, increasing their interest in the property.

Bonus: If you prefer not to use a QR code, or if you’d like to provide a second option, you can also use the tablet as a digital sign-in as guests arrive. This format still allows visitors to input contact information easily and conveniently while alleviating the possibility of illegible handwriting on a traditional sign-in sheet.

Offer an Online Option

If you have interested potential buyers who aren’t able to attend in person, offer a virtual option. Provide an interactive home tour with a 3D virtual walkthrough or video tour to engage visitors and give them a sense of the home’s layout and features. Share the virtually staged demo and a simplified online version of your neighborhood highlights with virtual guests. The interactive home tour can also be shared on social media.

Create Branded Take-Home Packets

Consider preparing informative packets for attendees as part of your open house preparations. These packets should contain basic information about the property, including square footage, the number of bedrooms and bathrooms, property features, and amenities. Additionally, you can include a reference sheet with information on mortgage and financing options or any associated homeowner association fees, as well as your business card. To make the packets more visually appealing, use a photo of the home along with the address on the front cover. Consider covering the packet with clear report covers and your branding to package the information neatly. This will not only showcase your attention to detail as an agent but also make it more enticing for attendees to flip through.

6

Smart Home Demo

Smart home technology can be a powerful selling point as it becomes more valuable to today’s buyers. If the featured home is equipped with smart home technology, showcasing the features and how they work is a great way to demonstrate the convenience and appeal to potential buyers. Start by familiarizing yourself with the smart home features of the property. Features may include such as a smart thermostat, automated lighting, or a voice-activated virtual assistant. Once you’re comfortable with how the features work, prepare a demo highlighting how they can be used.

7

Organize Activities for Young Visitors

An open house may not seem like the most child-friendly activity, but when guests bring their little ones, having a form of entertainment to keep them occupied while the adults tour the home can be helpful to everyone. Consider these activities children will enjoy:

• Printable activity sheets

• Scavenger hunt

• Mess-free snacks

• Outdoor activities (bean bag toss, ring toss, sidewalk chalk, bubbles)

NEW JERSEY REALTOR® | May/June 2023 | 25
4 3

Realtors ® Q&A Meet the Decision Makers

STATE SENATE PRESIDENT NICHOLAS SCUTARI

Welcome to our series, Meet the Decision Makers, where we interview key decision makers on their influential roles within New Jersey. For this issue, we have State Senate President Nicholas Scutari. His verbatim responses are italicized below. Do you have an idea of someone you’d like us to interview? Email editor@njrealtor.com

Education, and Union County Freeholder before joining the State Senate.

What does the job of Senate President entail in the state of NJ?

Can you tell us a little about yourself and how you got started in public service?

My interest in public service began by performing community service work, achieving the status of Eagle Scout. The highlight of that process was organizing a community-wide blood drive, and it inspired me to continue as someone who uses their time to improve the lives of others. I also was a public school teacher, member of the Linden Board of

It’s a 24/7 obligation to the residents and taxpayers of the state. I post all legislation that goes to the floor of the Senate for a vote, preside over all discussion on the Senate floor, and work my hardest to cross political divides and find common sense solutions that benefit all New Jerseyans.

What have you been working on that would help the real estate market in NJ?

For me, New Jersey is the place you go to get things done. We’re attracting new businesses and new families every day. Critical to that will be continuing to tackle affordability issues affecting New Jersey residents. Working hard to reduce property taxes and

providing more funding to schools, ensuring every child can have an excellent education throughout NJ remains a priority. We believe that with common sense legislation, we can help turn renters into homeowners and deliver the American dream for families across the state and those who choose to live in New Jersey.

What other issues have you been tackling as Senate President?

I’m working closely with the Speaker of the General Assembly and the governor’s office on budget negotiations. Additionally, we’ve tackled affordability and election transparency in some recent critical pieces of legislation.

What do you think is the most impactful piece of legislation you have worked on?

The legalization of cannabis was a passion project I worked on for two decades. When I first came to the Senate, they told me I

26 | NEW JERSEY REALTOR ® | May/June 2023
Nicholas Scutari

TOP FIVE QUESTIONS

One Word Responses:

1 . Does Central NJ exist? Yes

was crazy when I said I would get it legalized. Ultimately, we achieved it with the overwhelming support of the people of New Jersey, and I’m proud that I was able to be the driving force behind that important change.

2 . Go to Pizza topping: Pepperoni

3. Pork Roll or Taylor Ham: Pork Roll

4. Favorite Sports Team: Yankees

5. Dead or Alive, who is someone you would want to meet? Maternal Grandfather

NEW JERSEY REALTOR® | May/June 2023 | 27
Realtors ® Day in Trenton May
REGISTER NOW
22, 2023

Donations Supported Hearts of Mercy

The NEXUS Association of Realtors® Community Service Committee recently donated $4,000 to Hearts of Mercy, a local nonprofit organization based in Manahawkin focused on providing support, care, and guidance in the lives of disadvantaged children in the Barnegat and Manahawkin communities. The donation will support the organization’s mission of tutoring youth in the community.

New Home Construction Coming Soon

The Sussex County Association of Realtors® donated $12,000 to the Sussex County Habitat for Humanity, which was a portion of the proceeds from their 11th Annual Golf Classic, and the funds will be used to build a new home in Franklin later this year. In addition to the donation, SCAR members, will be volunteering to help with the construction of the new home, and are excited to continue their partnership with the local Habitat for Humanity.

Food Drive Success for OCBR

The Ocean City Board of Realtors® collaborated with the “Food Is Love, Share Some Love” drive to collect food and household items, including donations for the Humane Society of Ocean City. Donations included non-perishable goods, cleaning supplies, paper goods, and gift cards from Shoprite and ACME, and benefited local needy families through the Ecumenical Food Cupboard in Ocean City. The winter food drive showed love for residents of Ocean City, but also for the four-legged furry friends. Collections of donations for the pets at the Humane Society of Ocean City were included in this year’s winter food drive.

members present their donation to Habitat.

SUDOKU

Have a few minutes? Challenge yourself!

provided by sudokuoftheday.com. Get the answers to the puzzle on page 2.

28 | NEW JERSEY REALTOR ® | May/June 2023 BOARD/ASSOCIATION NEWS
Nexus members donate $4,000 to help children in Ocean County. Puzzle SCAR Members’ donations for the Humane Society.
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