COLLECTED AND COMFORTABLE Hammertown Don’t go into one of Hammertown’s three shops when you’re in a hurry—you’ll want to linger, exploring the carefully crafted, exquisitely styled, and ever-changing mix of products for the home. In fact, the blend of antique and new, high and low, industrial and rustic is so inviting that Joan Osofsky—who founded the pioneering lifestyle brand more than three decades ago and calls the signature style “perfectly imperfect”— says people often want to move right in. You may not be able to do that, but you can bring the style home. Indeed, “the design services at Hammertown start when you walk in the door,” says Dana Simpson. “You’re going
80
THE B • Fall 2023
to be inspired.” Dana runs the design side of the family business (she’s also Joan’s daughter); her collaborative and creative team makes what can be an intimidating process approachable, resulting in a space that the owner feels deeply connected to. Modern country, the curated look—whatever you call it, Hammertown’s eclectic aesthetic is warm, welcoming, and liveable. B 15 Bridge St., Great Barrington 3201 Route 199, Pine Plains, NY 6420 Montgomery St., Rhinebeck, NY hammertown.com
GROUP: STEP HANI E ZOLLSHAN
From left: Christine Lebowitz, founder Joan Osofsky, Jessica Lovelace, and Emma Sims-Biggs