by Claire Ramsay
HOW THE METAVERSE CAN ADD VALUE TO ESG PROJECTS: Waste Management and Employee Safety While some see the term “metaverse” as a buzzword or fad, it is a technological platform that most firms are discussing or embracing. In a survey of 1,000 U.S. business executives, 66% reported that their companies are actively involved in the metaverse (PwC 2022). Many definitions of the metaverse exist, with various firms and individuals contributing to this evolving definition. William Burns III, who is listed in Forbes as an early contributor to the metaverse, defined it as “a collective virtual shared space, created by the convergence of virtually enhanced physical reality and physically persistent virtual space, including the sum of all virtual worlds, augmented reality, and the Internet” (Hackl 2021).